Cutting Marketing Dollars?

By: Lynne Guist
Submitted: 09:11AM on Tuesday 07 July 2009

I was watching Good Morning America recently, as I normally do each morning, and wanted to give a shout out to Dave Ramsey,and his great advice. I’ve been dumbfounded by how many professionals, and companies cut their marketing budgets when they most need it. Why would you cut the source that gets your name, product, services out to others to let them know you are still in business? This morning Dave was asked want would be one thing you would put your money into when starting a business, ( this also applies to established businesses) and he said first off, to put your money in marketing. Thank you Dave!

Whether that is in the way of business cards, fliers, direct mailing, however you can get your name out there, and in a good way inexpensively, but make sure it doesn’t look cheap. There is a difference in not only the spelling of the words, but the perception of the words. Doing something inexpensively doesn’t mean it has to feel, look, and or sound cheap. I really take stock in how a business card feels when someone hands me theirs. If it is flimsy, and or not eye catching, my mind automatically says……….cheap! Cheap business person, cheap product they have, cheap service, in other words not a quality presentation all the way around. Cheap = low quality.

Inexpensive however, is smart business. You don’t have to cut your marketing budget to get quality! You can have business cards, marketing, clothes, flyers that are created for an inexpensive price, but the quality is high. Even when you are talking with a client, especially when it’s a possible new client be sure when you are talking pricing, you practice saying ” inexpensive” and not “cheap” This of this, you are thinking of doing business with someone who just handed you a flimsy business card, they have a cheap looking apparel, and they say ” hey guy, go with us because we are cheap”! Your first thought is going to be ~ yes you are! in every way! Hear this same approach this way, ” Hey Julie, when you go with us, you will find that our products are of high quality that is an inexpensive fit for your budgeting”. Well hopefully you see the difference as there is one.

You can get inexpensive products that look and feel of high quality, it’s all in the presentation from start to finish. That is your goal for today, practice your words that you say, and how you say them when working in business.

Don’t cut your budgeting dollars, look for the quality in inexpensive products. You’ve got to keep your name out there during this time, as the ones that do, are the ones still doing business now, and will in the future, as people will know you are still around! Find a way to stay out there in front of your biggest asset ~ your database! Be sure to say~ thank you to them every step of the way.