BiggerPockets

Why You Need Separate Websites For Each Real Estate Investing Lead

Using the internet gives us the ability to laser target our marketing to the exact people we are trying to promote our products and services to. That is why it's ideal to create separate websites for each aspect of your business.

With the exception of the few, it's not likely that your buyers will also be lenders and your lenders will also sellers, and so on…

So there's absolutely no reason to send potential private lenders to a website that has information about you wanting to buy discounted properties or for sellers to see your recently contracted properties listed for sale.

What you want to do is have one website dedicated to the type of visitors you are trying to attract.

There is another HUGE benefit to keeping your websites separate. Once you figure out which "search term" is bringing you the most or best quality leads, you will want to focus all your on‐site and off‐site search engine optimization efforts to get your site ranking well for that specific word or set of words.

It's much easier to optimize a website for one or two specific keyword search terms than it is for a group of related terms. So keeping your websites separate allow you to optimize each site independently and increase your chances of high search engine rankings.

If you link one site to another you can create keyword dense links between each of your sites and increase your visibility to the search engines even more.

So, the whole concept of separating out your websites is to keep them focused toward the type of person that you're trying to attract. It's all about keeping the content relevant to what the visitor's are searching for. The more directly your site is perceived to meet your visitor's needs, the more likely you will get them to contact you and to continue through to do business with you.

So what should each website look like? Well, the simpler the better!

What I strongly suggest is you keep everything very simple and use the mini‐site concept. Mini‐sites are small, simple sites with very few links, pages, or buttons that are designed to convert visitors into leads.

QUICK NOTE: I just want to clarify something here… you will want to use landing pages for any paid or direct traffic generating strategies, and most of your lead conversions will happen there… but if your main websites rank well in the search engines, you will also get visitors that show up there without first hitting a landing page, so setting up your main sites for optimal lead conversions is also important.

What makes a mini‐site so powerful is that they're not loaded with links, buttons and unnecessary pages on them to prevent giving a visitor too many choices or opportunity to get sidetracked and leave your site. Remember, people searching the web have very short attention spans.

Most of your site content will be right on the home page. You can add a contact us page, or an about us page, and maybe a resources or links page, but the home page is where all the main information should be located. This is where we will put our "sales copy". The "sales copy" is the information that's going to explain to the visitor the benefits of establishing a relationship with you, and then provide them with a method to contact you.

The home page of this particular site is going contain content that casts a bit of a broad net on the prospects out there, but still very relevant to the overall group of people that would be visiting the site.

What I mean by that is… In the case of a site for attracting private lenders, our prospects could be people that are already private lenders, or they have money in a 401k/IRA that they are looking to investor with, or they could be other Real Estate professionals that are looking to buy discounted notes, etc.

Our message on this page should speak to all of them. When we create our individual landing pages, each landing page will speak to each potential private lending prospect type, but our main site will speak to the entire private lending category.

Comments

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  Michael Musgrove — 3 months ago

  "If you link one site to another you can create keyword dense links between each of your sites and increase your visibility to the search engines even more." Don't you need different hosts, or can the sites all still be subdomains of your main site to see any SEO benefits?

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  Michael Musgrove — 3 months ago

  "If you link one site to another you can create keyword dense links between each of your sites and increase your visibility to the search engines even more." Don't you need different hosts, or can the sites all still be subdomains of your main site to see any SEO benefits?

• 

  Michael Musgrove — 3 months ago

  "If you link one site to another you can create keyword dense links between each of your sites and increase your visibility to the search engines even more." Don't you need different hosts, or can the sites all still be subdomains of your main site to see any SEO benefits?

• 

  Michael Musgrove — 3 months ago

  "If you link one site to another you can create keyword dense links between each of your sites and increase your visibility to the search engines even more." Don't you need different hosts, or can the sites all still be subdomains of your main site to see any SEO benefits?

• 

  Michael Musgrove — 3 months ago

  "If you link one site to another you can create keyword dense links between each of your sites and increase your visibility to the search engines even more." Don't you need different hosts, or can the sites all still be subdomains of your main site to see any SEO benefits?

• 

  Michael Musgrove — 3 months ago

  "If you link one site to another you can create keyword dense links between each of your sites and increase your visibility to the search engines even more." Don't you need different hosts, or can the sites all still be subdomains of your main site to see any SEO benefits?