BiggerPockets

How To Create Compelling Sales Copy For Your Investing Website

Here is a simple format for structuring your sales copy on your multiple websites for each lead acquisition type…

Here is a bit of eye catching headline that grabs their attention and gets them to read the copy:

- At the very top of the page you want to have a simple, but powerful headline that grabs their attention, and promises to solve a problem, or answer some need if they take the time to read the rest of your page.

Here are a few examples…

(For Private Lenders)

"Not Getting a Descent Return On Your Investments? Find Out How

YOU TOO Can Earn A 12% - 14% Return On Your Money Safely…

Read Below To Get The Details…"

(Retail Buyers)
"Frustrated That You Can't Get A Bank To Lend You Money To Buy A Home

For Your Family? Is Bad Credit, Or Weak Finances Preventing YOU From

The American Dream? NOT ANYMORE…
We Can Help You Buy A Home Without Bank Financing!"

(Motivated Sellers)
"You've Tried Realtors, Classifieds, Online FSBO Websites And Still You Cannot Sell Your House! It's NOT Because There Are NO Buyers…

It's Just That Conventional Methods WILL NOT WORK
In Today's Market… Let Us Show You How!"

QUICK NOTE: Headlines like these are great for landing pages too.

State the problem that they could be having in your opening paragraph:

• What is the need that brought them to your website?
• Are they not getting a good return on their retirement account (private lenders)?
• Are they not able to get financing to buy a home (retail buyers)?
• Are they having trouble selling a house, headed for foreclosure (motivated sellers)?

Introduce to them what's possible:

• What is possible if they could just find the solution to that need?
• What if they could get a very safe 12‐14% return on your money by investing in low LTV private mortgages (private lenders)?
• What if they could buy a home and not have to go to banks for the financing (retail buyers)?
• What if they could rid themselves of that property that is causing so much stress in their lives (motivated sellers)?

Explain to them what you can do for them:

• Let them know that there is a solution that could make what's possible a reality.
• How could help them put their capital into high yielding, low risk mortgages (private lenders).
• How you can get them private financing so they can purchase a home (retail buyers).
• How you can find a buyer for their property, or negotiate with banks to stop the foreclosure process and rid them of their stress (motivated sellers).

Answer objections:

• Is it really safe?
• Is it legal?
• Can I do this with my 401k?
• Who should I trust with my money?
• How can I be sure I get financed?
• What happens if my borrower doesn't pay?
• What are the risks, even if small?

Show them proof:

• Show them examples of some deals you have done.
• Written testimonials from previous served relationships.
• Examples of deals other investors you know have done.
• Statistics that support your services are common and in demand.

Ask them to take action:

• Submit the contact form for a free consultation.
• Submit form to receive a downloadable report.
• Submit the form to have someone call back.
• Or just pick up the phone and call a live person or operator.

You can apply the above structuring technique to just about any type of offer. Just go down the list and fill in the blanks and when you're done you'll have a decent sales copy for your site home page. If you're getting the right traffic, and presenting the right solution to their problem… you should have a high success rate collecting leads with this type of format on your site home page.

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