5/20/12 BP Newsletter: Pacing Your Investments, Increasing Profits, & Speeding Up New Deal Screenings

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We Can Always Come Down In Price…Right?

Here is a typical example of what can occur when a home is priced too high in a competitive market:

When a home sits on the market for a long time a buyer may think the seller is getting desperate or there is something wrong with the home.

The buyer will offer a very low price, knowing that it will be considered…

Market time: 16 months
List price: $100,000
Maintaining Expenses*: $13,000
Buyer negotiates: $6,000
Fees**: $7,560
Net to seller: $73,440

When a home is priced correctly it's more attractive to buyers than homes that are in the same price range. Buyers will be more inclined to hurry and buy it because it's new on the market and won't last!

Market time: 3 months
List price: $85,000
Maintaining Expenses*: $2.400
Buyer negotiates: $2,000
Fees**: $6,300
Net to seller: $74,300

The seller would receive $860.00 more in the second scenario by pricing competitively!

* mortgage interest, insurance, utilities, taxes, etc.
** commission, transfer tax, title insurance, etc.

This article may not be reprinted or copied as per the request of the author.

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