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Google Analytics For Loan Modification Websites

We will start with Google Analytics
So what is Google Analytics ?
The basic definition of Google analytics - Google Analytics is a website analysis tool which provides in-depth reports about web traffic to your website. It shows you how visitors reach your site and how they interact with your site's content.
The next question which comes to our mind is what is the process Google analytics follows to give us in depth reports?
It allows all webmasters to put in a tracking code on the root server of their website ,and subsequently verifies it.Once the verification is done by the Googlebot - it starts producing daily reports of people coming to your website.The tracking code to be uploaded is given by Google analytics after you have logged in to your analytics account. and asked for analytics report of a new website(your gmail account can also act as your analytics account).There isn't any limit on the number of website you can mange through one analytic account.

What are the different reports google analytics can generate for me ?
There are 3 major type of reports which google analytics provides the webmaster
1> Visitors Report - this provides you with geographic variables of the visitor and if he is a unique visitor or not.
2> Traffic Sources Report - This reports mainly tells you about the different sources from where a visitor is coming to your websites and for what keywords search engines send you visitors and how many
3>Content Analysis Report - This report analyzes the top content and as well as best landing pages.

Now how can a loan Modification company use these reports to strategize their SEO efforts .
1> A Loan-Modification Company can know which keywords are sending the most traffic to them
2> They can also analyze which referring sites are giving the best results ,thus curtailing their efforts to a selected few.
3> Once they have at least 2months consolidated reports for content ,they can identify the best performing web-pages for them and then try and put all relevant information regarding loan modification therein.

Infact Google Analytics would help the loan Mod company to actually trace out the path ,they want the distressed homeowners to follow.Thus creating a much better online experience and increasing their chances with lead conversion.

next week i would writing another article about advanced Google analytics and Google adwords.

If you have any question please feel free to email me

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