How to Market Yourself and Your Business with BiggerPockets

Blogs » BiggerPockets Founder » Colorado » Denver » BiggerPockets Founder's Blog » How to Market Yourself and Your Business with BiggerPockets

BiggerPockets is not only a community for sharing knowledge, for networking, and making deals, but it is also a marketing platform for people in the real estate space.

Here are several easy ways to use BiggerPockets to market yourself and your business:

Create a Detailed, Professional Profile with Photo - BiggerPockets profiles have been designed to give you the opportunity to share information about yourself and your business with the rest of the community and the world. Our profiles are search engine optimized and can be found on all the major search engines. They give people a way to find out about your contact information, experience, goals, and of course, your activity on BiggerPockets. Profiles that are not completely filled in do not appear in our networking page or site's front page. A complete profile means one that includes an avatar or image. If you don't want to share a photo of yourself, find a picture that matches and use it. Remember, profiles with photos get a TON more traffic!

Create a signature and get active on the forums - Our forums are visited by thousands of people every day. If you're an active forum participant, you can easily start building a good reputation among the community. Those people who prove to be knowledgeable and helpful to others often get a TON of business from their participation on the forums. I know some people who became so flooded with business that sadly, they could no longer participate!
Part of getting noticed is having a signature at the bottom of all of your posts. You'll want to edit your profile and select the signature tab to create your sig. Make sure your company name is accurate in your profile, and select the "Use my name and company in my forum signature" button. Then use the blank space next to "Forum Signature" to enter your website URL, phone number, or email address (if you want people reading your posts to see this info).
Create a Blog - BiggerPockets Blogs are easy to set up and use and require no programming knowledge. We've essentailly created our own proprietary blogging platform that not only allows you to communicate with the world, but helps promote you. BiggerPockets has implemented many search engine optimizing features to help you get your name out there by blogging. The key to successful blogging, however, is not just having a blog, but having one that shares Quality content. If your blog is just full of spammy crap, no one is going to visit your profile, website, or anything else. Check out some more of the blog's features.

Write some Articles - BiggerPockets has built a phenominal article directory for the benefit of both the average real estate consumer or investor and for the benefit of the articles' authors. Since we're talking about marketing benefits here, we'll focus on the authors. All articles on BiggerPockets give the author a place to create a byline/signature. This is the perfect place to market yourself: share links to your website, tell folks what you're up to, promote your latest book. Our articles are viewed by tens of thousands of people every month both on site and through our articles feed. Why wouldn't you want some added exposure?

Participate in BiggerPockets Bulletin - BiggerPockets Bulletin is a real estate social bookmarking tool that allows members to post interesting real estate related news and other links to share. Our members can then make comments on these articles or vote on those that they find most interesting. Got an interesting article or story that you wrote? Share it on the bulletin! With participation comes visibility . . . with visibility comes just what you're looking for - free marketing.

Join or Create a Group - Groups are a great way for people of similar interest to come together. Being part of a group on BiggerPockets allows you to be seen by those people, and bring renewed exposure within your own, mini-community.

Just Get Involved! - We've created an incentive system for those members who get involved on the site. Our stats page highlights the most active members of the day, week, month, and all-time. This page is visited my tons of members, and the search engines alike. Show up on the stats page because you're active, and you're going to see more traffic to your profile!

We've got even more great marketing opportunities coming to the site soon . . . stay tuned!

TrackBacks

Comments

Frank
about 1 year ago

Seems like there are a lot of benefits of joining. I'm going to sign up for your site soon and hopefully I can get new business selling loans.
Joshua Dorkin
about 1 year ago

Sounds good, Frank! See you on board.
joe hollis
11 months ago

Just getting started in the R.E. field of investing.. and sounds like I could receive alot of useful information from this site!! I look forward to interacting in your forum!! Thanks!! Keep up the good work.
Joshua Dorkin
11 months ago

You certainly can, Joe! I hope we'll see you on board.
Scott
10 months ago

It appears that you do not have much representation in the upper Midwest ... until now.

I look forward to working with other Realtors, Investors, Lenders, and prospective buyers and sellers in the Minneapolis/Saint Paul markets. I look forward to a long and fruitful time on BiggerPockets. I hope to make a few [people's pockets bigger along the way.

Tahk you..
Mark Davis
10 months ago

Hey Scott -
We've got lots of members in the upper Midwest. Jump on in and sign up for the site and you'll have the opportunity to meet these other members. Good luck.
Joshua Dorkin
10 months ago

I'm with Mark here. BiggerPockets is represented in all 50 states, in both major cities and small towns. You should definitely sign up and get involved in the community. I hope to see you around!
Steve
9 months ago

I am in Washington state, in central Washington. I was in real estate several years ago. I am interested in getting started again. , . have located several short sales that look to be good values. I am hoping there is someone out there for financing?
Joshua Dorkin
9 months ago

Steve - Set yourself up with a BiggerPockets.com account and you'll be able to share your deals with the other 27,000+ members on the site.
Steve Travers
9 months ago

Joshua,
I just signed up and I am looking forward to getting involved. I have committed to getting invloveld in "social networking" and this seems like a great avenue. I am real estate broker with The Kentwood Company and have been involved in the real estate industry for 25 years as a residential appraiser for 5 years and a residential broker for 20 years. Prior to becoming an appraiser in 1984, I was an economist for D.R.C.O.G and was responsible for population and householf forecasts fot the Denver Region.
I am a glass half full kind of person and see a lot of exciting opportunities for real estate investors in the Denver Area.
Joshua Dorkin
9 months ago

Welcome to the site, Steve. It doesn't look like you're logged in though, as your post here is as a guest of the site. Jump on the forums and introduce yourself so everyone can have the chance to get to know you. See you around!
Michael Roush
9 months ago

My ink is fresh on this site and looking to network with anyone who may be in the note selling biz or buying biz , I have 14 yrs of experience in running a Mortgage Biz and rehabbing ,spec homes and being creative in all aspects of making real estate deals work . looking for pools of non proforming or mixed notes for sale .
Feel free to contact me @ 414 550-0697

Michael Roush
Milwaukee
Joshua Dorkin
9 months ago

Michael - create a FREE account at http://www.biggerpockets.com and you'll be able to network with thousands of investors and others in the note business. Good luck
Scott Gance
8 months ago

Joshua,

I just stubbled upon BiggerPockets, and at first blush, it seems like it could be the tool I have been looking for to help me promote my business. I don't want to sound like a rookie, but I am at blogging, what is Avatar?

I will research your site, but any assistance, is greatly appreciated.
Joshua Dorkin
8 months ago

Scott - set up an account so I can contact you directly. An avatar is your profile image - the picture that represents you on the site. Thanks for the comments and I look forward to networking with you here on BP!
BRIAN REYNOLDS
8 months ago

I just came across this site and it looks like my business will greatly benfit from joining, so I'm in!!! I am a new to the game but ready to make money like everyone else here. I'm a wholesaler here in Myrtle Beach, South Carolina, but find properties nationwide in the hot markets. Looking forward to meeting all who is here, and hope to find a whole lot of new buyers to add to my buyers lists. I can't thank you enough. Let's make some money!!!!!
Izzy
8 months ago

Looking for a two bedroom appartment to buy in Union City, Jersey City or Hoboken NJ.

Range 125K to 150K. Any ideas?????
Joshua Dorkin
8 months ago

Brian and Izzy -
Why don't you create an account on the site so you can network with the 30,000 other members? This article is not really the best place to discuss your individual issues. Jump on the forums and get involved. Good luck, Josh
Tim Sullivan
7 months ago

Izzy that price range is going to keep you closer towards the highways than the water. The closer to the hudson you are the more $$$ its going to be
Sam R Asmah
6 months ago

Hello

I am a newbie in the RE biz. Would like to learn quickly how to wholesale properties. My background is in Taxes. I live in the Cincinnati area; and this area is good for RE just like the rest of the country.

Hope to participate in the forums.
Joshua Dorkin
6 months ago

Sam - Jump on the forums and start networking. We've got a great network of people that you can learn from and do business with.
Brad Officer
6 months ago

Great article. I'm looking forward to getting more involved here.
Tom Dashiell
6 months ago

Hello: I am a long-time real estate attorney and investor/developer in Northern California. I am currently acquiring, typically from foreclosing banks, finished residential lots in "busted " subdivisions in CA, NV and AZ. The foreclosing banks are pricing these deals at about 10-15% of the price of new houses that can be sold TODAY; when typically finished lots are worth 25-35% of the house price. So that a builder can now build a new house on the lot and do very, very well.
I'm looking for iinvestors for these deals, as well as deals themselves. Typical deal size is $1mm to $5MM. Many finished lots also come with house inventory as well.

Any ideas how I can network on this site?

Thanks, Tom Dashiell
Joshua Dorkin
6 months ago

Tom -
Jump on the site, create a profile, and start connecting with others. If you read this blog ( http://www.biggerpockets.com/blogs/1/ ), you'll find many tips on using the site to network.

Good luck.
Dallie De Armond
6 months ago

Hello!
New to the site and new to the industry. Hope getting my feet wet wil prove beneficial for not only me but others as well. Any ideas, pointers, or positive comments would be welcomed.
Dallie
Louise Gow
5 months ago

Hello

New to the site - find it all very interesting. I have a few rental properties in UK (where I live) and Turkey. I heard about some very cheap properties in Ohio - too cheap to be true to be honest - but got me here and I still like the idea of investing in US - Florida is a place I would like to spend some time when I retire - so not sure where to start - I need some help with the process - and plan to use your site to get me started.
cribcfo
5 months ago

Just signed up waiting for validation. I am looking forward to gaining and sharing information. I have been in real estate full time for the past 15 years. Hoping to assist others when I can and maybe even join venture with those who know a great deal when it is presented. Thanks for the welcome and the getting started advise.
Thom Hayes
5 months ago

Hi Joshua,

I first learned of your valuable site a short time ago in Denver’s Sunday paper. I admired that you could grow such a website with so few employees out of your home. Bravo! You will soon learn from my profile I am also working to be a RE social entrepreneur. I have been both a real estate broker and a successful home mortgage consultant over the last 25 years. I am working now to give both my Realtor and Lender friends along with their clients a new service that will provide greater confidence when dealing with home mortgage financing. We’re calling it LoanCheck.

I look forward to one day qualifying to be profiled under your internet companies list. We are not ready to go “Beta” yet, as we need to make more connections with professional lenders, Realtors, and secure the new capital to hire the many more employees we’ll need. Perhaps you can share some of your ideas on how to do more with less. Thanks again for your site!
ina collins
5 months ago

want to join, but i am only on social security, and there was no mention of a fee. Please don't print this message,.y husband is is extreemly bad health, and I am his caretaker. I do not want him to die, but, when he dows, I am going to use his life insurance to get started. I have taken a course online, and was a
re broker for some time. I know I can do this, as nmy health is still very good. Please reply. Thanks Ina
Joshua Dorkin
5 months ago

Welcome to the site, everyone. BiggerPockets continues to create opportunities for our members to market themselves. If you have any questions about using the site, please ask on our forums in the Q&A section.

Ina - You do realize that you posted your comment on a live website for the world to see? There is no fee to join our site, BTW.
Nick J.
5 months ago

uh...........Ina, That's probably the most creepy thing I've read in a long time. I certainly hope you FULLY educate yourself before spending your future dead husband money risky endeavors that can easily turn south leaving you not only a widow but a broke widow!

I certainly hope to hijack this blog, but that's got creep factor to it.
Steve Jenkins
4 months ago

Hi Joshua.....My name is Steve Jenkins, my partner Terry Lesperance (realtor) and I are experts in short sales. We live in Milwaukee Wi, but we do s/s in all of Wi counties, but we are looking to expand into other states. Our company Kreative Home Buyer Solutions llc is looking forward to becoming part of the Bigger Pockets community. I'll be getting more familiar w/ the way things work. Looking forward to a beneficial relationship w/ Bigger Pockets.
Joshua Dorkin
4 months ago

Sounds good, Steve. Let us know if you need any help.
Morrion Perryman
4 months ago

Hi Joshua,
I heard about BiggerPockets last year and even had an account for a short period of time.
I've just signed back up and I am looking forward to networking with others and helping out as many people as i can and also learning from them.
Joshua Dorkin
4 months ago

Fantastic, Morrion! We'll look forward to having you as an active member of the community.
Sandy gifford
3 months ago

I am a licensed realtor in the little rock,Arkansas. I am starting to get into the investing side of it. Working with a couple of other investors doing shortsales. I'm looking for interested partners to help with financing. As I said the investing side is new to me. Any help on finding financial backing with none of my money or credit would be very helpful.
Also anyone looking to buy properties in the little rock area I would be happy to help.
We have lots of foreclosures in our market as well. Contact: [REMOVED] thanks
Joshua Dorkin
3 months ago

Sandy -
It looks like you're trying to drum up some business and learn a thing or two about real estate financing. Instead of posting ads on people's blogs, perhaps you'll join our site and start to engage with others. It is a much more effective technique for marketing yourself.
Cynthia Henry
about 1 month ago

I am an investor/realtor in the Dallas/Fort Worth area but would like to invest anywhere there is an emerging market. My husband and I were in homebuilding for 30+ years and have owner-financed many properties. My husband and son are both master plumbers. I would be happy to help anyone with questions regarding rehab, building, or owner-financing. I look forward to networking with people I can help and people who can help me.
Joshua Dorkin
about 1 month ago

Thanks for the note, Cynthia. Why don't you set up a profile here on the site so you can really start to connect with others on the network?
Herman Edwards
27 days ago

I am a loan officer her in the metro DC area which includes
Virginia and Maryland.I am also an investor who does whole
saling and some rehabbing and I just started a note buying
business.Anyone who has a 1st or 2nd or even a 3rd trust or
note on type of property anywhere in the country,please contact
me.I have connections and I can move quickly on selling any
type of note.I will manke it worth your while also by giving you
a generous commision on any deal that is sent to me.
Joshua Dorkin
27 days ago

Herman - This article is certainly not the place to solicit business - that's just bad form. If you want to solicit business, please do it in the appropriate place. Create your own blog or post in our forum classifieds. Thank you.
Joni
15 days ago

Hi everyone! Im new to Bigger Pockets, but love the concept of networking with other like-minded individuals. I am a RE investor and would love the opportunity to connect with buyers, private money and sellers that are in pre-foreclosure status. I really believe that this market is one of the best times to be in RealEstate - so many opportunities to help other people - and I look forward to working with a lot of you - maybe even JV some deals! Keep up the great work you do and providing information to all!
Joshua Dorkin
14 days ago

Joni -
Welcome aboard. If you haven't already, jump in and create a profile on the site. Then, start to engage! We'll see you around.
Elia Santiago
14 days ago

Joshua,

thanks for the info i notice i have been doing some things wrong i will take this info an learn from it