BiggerPockets Founder's Blog

Amongst other reasons, we created our BiggerPockets PRO accounts to give members the ability to inprove their marketing on the site.  I wanted to write a brief post letting our current and future PRO members know how to best utilize some of the great features that come with being a BiggerPockets PRO. 

An Enhanced forum Signature, Including Your Company's Logo

I believe that one of the most powerful benefits of becoming a PRO member is having an advanced forum signature.  While regular members have the ability toinclude a line of information in their signature, which can include contact information and a website link, this is standard with a PRO signature. 

PRO members, get an additional line where they can add any additional information (email, phone and website link are standard), AND best of all, they get their company's logo posted at the bottom of all forum posts, linking back to their company's profile.

This exposure is INVALUABLE for anyone with their own company, or for anyone who is looking to help spread the word about the company they work for.  By simply participating on the forums, you get your brand in front of the eyes of our thousands of daily forum visitors.  

Easily Find New Leads Using Your BiggerPockets Stats

In the Dashboard of our PRO members is a section devoted to Stats, where our PROs can see that latest visitors to their profile, blog, and each property listing on BiggerPockets!  This information provides our members with a powerful tool for scouting new leads.

Properties:

By seeing the latest people who visited your property listings, you can then contact these people by PM to find out about their interest.  Perhaps they were just curious onlookers, but perhaps the property is just what they are looking for.  Either way, you can establish a relationship with someone who, by looking at your property listing, has shown that they have some kind of interest in the properties that you've got available.

Profile & Blog:

Similar to above, there is usually some reason that someone visits your profile or blog.  Odds are that you've written something, or you have something in your profile that is of interest to them.  By knowing who these people are, you can then get in touch to figure that out.  

Contact Made Easier as a PRO

While regular members are restricted to send a PM to those people that they are colleagues with, our PRO members do not have those limitations.  A PRO member can send a PM to any other BiggerPockets member (provided they are not blocked by that member), and by using the data I mentioned above, you can really start to work those leads and easily get in touch with people.

That said, we will not put up with anyone using the PM system to SPAM other members.  We will not hesitate to remove the PM privileges of any member, basic or PRO, if we determine that you are using the PM system to send unsolicited offers, ads, deals, etc.

Your Profile Highlighted on the Networking Page

Our PRO members get their profiles highlighted at the top of the Networking page.  Not only will people get to see your name and location, but also your occupation, a link to your company's profile (if you've created a company profile) , and a link to your website.

More to Come . . .

There are many other features that come with being a BiggerPockets PRO member, that can help with your marketing and lead mining.  We'll come back to you and delve into some of those in the near future.

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