BiggerPockets

The most important part of business is people!

Monday, March 15

I know there are a ton of books and articles out there on the topic of real estate investing. It seems that every author or speaker across the country has a "new" way to do things. I also believe that keeping current with things on the business end is very important. There is one aspect of business that never changes, however, and that is people.

I have found that you can learn the math and the tricks to investing, but what I think people do not do enough is study the art of communication. There are more deals lost, not because the numbers did not work, but because there was a mistake in communication.

Reading books, such as "How to Win Friends and Influence People" by Dale Carnegie, has provided some of the best lessons I have learned in business. I have also started to pick up books on CD and listen as I drive. I find that I can get a lot more learning squeezed into a busy day by taking in a good book on the drive to the office.

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