Our Crowdfunding Network Is Growing Part 44

Our investor networks continue to grow.  We're pretty close to having standard marketing reports for investor flows each week.  Sugar has 4 main categories that we'll probably end up adopting to characterize investors: targets, leads, qualified targets, and accounts.  Right now we have hundreds of what would easily be qualified leads.  Where we draw the line will depend on how we set up our marketing system at the end of the day.  Using my rudimentary tracking we have average about 2.1% investor growth per week over the last 14 weeks.  That's not bad, but we really need to get these numbers up if our white label site will be able to function on its own.  

We have active emails going out to doctor lists now, which have not pulled very well thus far.  We'll continue to tweak this marketing and hopefully it will produce better over time.  Inbound marketing continues to be our best method of marketing and we have several new infotainment shows coming up to pull more leads.  

Our website is functional and we're currently doing end-to-end testing.  There is some UI to polish and I am sure we'll learn a ton doing our first deal on our own site.  I still need to engage our securities attorney and get the private placement and subscription documents set up.  That will probably start next week and I anticipate it to take 2-3 weeks to complete.  Our site should be fully tested by then too and our marketing processes should be well-documented along with Sugar reports that are tracked weekly.  

In the process of setting this site up it has become obvious that other developers will approach us to help them raise money for their deals too.  This is interesting and has not been what we set our site up for.  Some of the deals are proving hard to turn down so we'll see how that matures over time.  With the numbers I am seeing it will be hard to turn this business away.  

iFunding is still my favorite third party portal and I am working with them to see if we can continue to partner in some fashion.  They offer skillsets I don't have along with staff dedicated to this stuff.  Having our own portal is good for us, but I am worried it will distract us from our main business.  If we end up doing third party deals Inner 10 Capital will probably take on a whole new business identity of its own.  Time will tell where all of this leads.  

I have been invited to speak at many conferences of late.  Joe Fairless also invited me to do a Skype show with him that I intend to do on the 29th of September.  I know I'll be attending Ruth Hedge's conference in Vegas later this year, but time is tight to fly to speak at other conferences.