Circle of Winners

Marketing and how it is done has been one greatest question investors and real estate professionals have pondered upon and in the end still wonder about. Those who have tried to study the subject can still remain confused because so much has been written about it.

Like any business decision you should always start with a plan as in this case a marketing plan.

The Guru and Coach will more than likely tell you that there is strategic marketing and a tactical marketing. I will agree with them in this respect that you have to understand the concept but you will need real help in implementing them properly. The reason I say this is that markets are constantly changing. In the past marketers used regular mail sending letters and post cards. The generational changes that are taking place with the internet and programs like social networking will not work with younger generations.

As mentor I am weekly checking out new methods of marketing which will benefit the members of the Circle of Winners Master Mind Group.

In some ways marketing real estate is the same for both the investor and real estate professional in that they are both looking for either a buyer, seller or leasing tenant. However how you go about doing it is a completely different matter.

For more information about marketing go to www.cwlsr.com and the "Ask a question” tab and I will be glad to answer your questions.

Curtis William Lee, Sr.
Mentor
Circle of Winners Master Mind Group

Last week I discussed the differences between the Guru, Coach 
and Mentor. We saw that the Guru and the Coach are money driven 
by the sale of their products while the Mentor is driven by your 
success.

For the next several weeks I will be addressing the important aspects 
of a good Mentor and what knowledge they should they be able to 
share when mentoring.

Here are a few of the topics that a good Mentor should be able to 
guide you through:

·         How to build a working business plan

·         What type of accounting and database management system you 
           should use.

·         Marketing for the purchase or sale of properties (Marketing plans, 
          Strategies & Implementation).

·         Prequalifying  income producing properties (It is more than 
          NOI &DSCR)

·         Contracts and Agreements

·         Negotiating Contracts

·         Listing your property

·         Appraisals and Valuations

·         Real Estate Financing

·         Environmental – Phases I, II, and III

·         Due Diligence

·         Risk Management

·         Insurance – Type of coverage need for your business and 
          properties

·         Real Estate Title and the Closing Process

 

Generally when you purchase training programs there is little or no 
interaction between seller and student. The cost is usually expensive 
and after a short time the student starts to lose interest in the program 
they have purchased.

 

It is different with the Mentor in that there is constant contact and an 
ongoing dialogue between the Mentor and student.

 

If you have an interest in being mentored at a low monthly cost of 
$38 per month ($456 annually) go to The Circle of Winners Master 
Mind Group. www.cwlsr.com

 

Look tomorrow for “How to build a working business plan:

 

Curtis William Lee, Sr.

cwlsr@cwlsr.com

 

 

Over the years I have been watching the cycles of the real estate market. In
1979 the interest rates went sky high and real estate took a real dive.

There has been other down turns in the real estate market since then and the
same psychology seems to apply each time. Ride the wave while you can
and not worry about the outcome.

Just at the start of the housing market boom my company bought a
mortgage company which was doing residential mortgages and not commercial. With
our business model we knew that the cycle would eventually turn and
there would be a bust. So we changed the company to commercial funding.

Déjà vu all over again and now we are in an economic bust. So where do we
look for the best long term investments that will provide a steady return on our
investment with the least amount of time and energy? I believe it is the
commercial real estate market for a few of the following reasons.

1.      If you invest in a multi-tenant property income producing property then
you have spread your risk should you lose a tenant.

2.      There are always investors who are looking for commercial properties
because when they sell they have to look for another property.
these investors utilize a tax benefit called the 1031 exchange.

3.      In commercial investing there are fewer regulations dealing with tenants
as opposed to residential in most states.

4.      When you look at the great wealth that has been accumulated in
real estate in this county you will find that it has been in commercial real estate and
not residential. Even Ray Kroc of McDonald’s fame said it best when he
said that we are not in the hamburger business but in the real estate business.

These are just a few thoughts about the future and where you can be when the
cycle starts it upward march. I believe it is time to start thinking and planning
so you will be ready for the next boom.

Curtis William Lee, Sr.  www.cwlsr.com