Blogging - Get More From It

Once you've targeted an audience you want to assure them that you're the best source for your subject. A good strategy here is to be the first to write about topics when they become blog-worthy, and make sure your copy is original - if you're an expert in the field you blog about, so much the better. It's also a good idea to get comfortable with people commenting on your blog. Whether the comments about what you've written are positive or negative, a healthy base of commenters helps establish you as the central discussion point for your topic. It can also be a way to extend your stories, and generate ideas for future blog posts.

Aggregation is another strategy successful bloggers often use. Instead of trying to be the source for all information and resources on a particular topic, you should link elsewhere when a more in-depth explanation is required. This allows readers to choose when they want more information, or just the basic facts and witty insight provided by your blog. Outbound links also promote the idea that you've included everything essential, while supplementary information can be found elsewhere.

Finally, it's important to keep in mind the advantages of continuity in your blog. Many of the best blogs have been up for years with the same look and writing style. Readers go back to these blogs looking for a particular angle and coverage niche, and they always find it.

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