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Step By Step Guide – Getting A Good Real Estate Investor Website

Saturday, February 02

When most people are looking to get their first website, they get quite intimidated.   They find the thought of creating a website that meets their needs almost incomprehensible.   They also think it is too expensive to get a good website for their real estate investing business.

 The reality is quite different.  In this article, I will walk you through what to do to get a website for your real estate investing business.

1)    Select a good domain name
The first thing you must think about is which domain name you are going to use.   This is what people know your website by, such as mybusinessname.com.   So your domain name is the gateway to your real estate investing business.

 You can compare a domain name to a phone number - this is how people reach you.

It is therefore important to select a good domain name.  A good domain name is

i)     Easy to remember


ii)    Preferably short - this also makes it easy to remember.  However this might not always be possible


iii)    Related to your business - preferably, people should be able to tell what you do when they see your domain name.


iv)    Contains keywords that are relevant to your business - this is important not only to people but also with search engine optimization.
 

Search engines rank a domain with relevant keywords higher than others.


v)    Contains your geographical region -  This will help you target your traffic with the search engines even though it might not always be possible.  This will give you a definite edge if you target a local market.

 Is registering more than one domain necessary?

Depending on your marketing strategy, this might be highly recommended.   For instance, you can register a new domain that points to a squeeze page.

For example, you might point "mylocalforeclosures.com" to a page where you target foreclosure leads.

Where should you register your domain?

Most people prefer to do a one stop shop where they buy a website along with a domain name and hosting as one package.  This is the most convenient option.

 I recommend you register your domains in a central place like Godaddy if you are more savvy and you are likely to have more domains.  Then your domains are all managed from one central location no matter where your websites are located.

Remember that you do not have to host your websites where your domains are registered.   Changing the domain "name servers" points the domain to your hosting account.

2)    Buy a good real estate investor website
 When you type a domain name to your browser, what you see are the digital files commonly called a "website".

 People usually think they have to build their website.  This can get overwhelming even if you are computer savvy.

Whereas some people might prefer to take this route, you can find yourself bogged down with tons of work even for weeks as you create designs, content, forms, etc.  You could end up spending a lot of money, and if you place value to the time you spend, this option can get quite costly.

 And you end up with a website that does not look professional.

When you buy interactive real estate investor websites, you receive it with everything fully done for you - content, designs, autoresponders, forms, and pretty much everything else you can think of.

 And you can have it ready for business within one hour.

3)    Get a good hosting account
 This physical location where your digital files are located is called a hosting account.

 Your website can also be hosted by most website vendors. However  they might allow you to host your website with your current hosting company.

A word of caution - do not order a hosting account before you talk to your website vendor.  Some hosting accounts might have to many server limitations to allow running an interactive real estate investor website.

When all is said and done, your website vendor should host your website, or  recommend a good hosting company.

4)    Get your website installed
 The last step is to have your website running on your hosting account.

 You should get your website with installation or with instructions of how to get it installed.


 When you buy and sell houses, you must spend less time, money and effort as you close more deals - with the help of a good website. Find out what to look out for in a good website  that will make you more efficient in your business.


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Simon Macharia

Real Estate Investor
Dallas, Texas


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