http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#comments Comments from 'How Real Estate Businesses Waste Money...' in The Hammons Business Report at BiggerPockets.com http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_3549 http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_3549 Every dollar must be accounted for in advertising because the lifeline of your business depends on new leads and customers I would also put forth the notion to everyone that the "lifeline" of your business is not new leads and customers, but repeat customers. Keeping those happy and they will send you the new customers and leads that your business needs to grow. New customers and new leads leads to growth, but the satisfied repeat customers are the real lifeline to your existance. http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_3551 http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_3551 Jim: I totally agree! Good point! Steven http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_5573 http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_5573 Nice post Steven...thanks for sharing! http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_5578 http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_5578 Outstanding. One of the best intro to real estate investing 101 posts I've read. Thanks http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_5973 http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_5973 We are struggling to put together budgets for all of our ventures. It is tough to remain disciplined and not spend money unless you absolutely have to! http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_6220 http://www.biggerpockets.com/blogs/774/blog_posts/3536-how-real-estate-businesses-waste-money-#c_6220 basic but important!