Leads for direct mail.

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 29 '09, 01:25 PM

I sent an initial 500 just to test the waters.

My lead source (Response Makers) only gives one address so it goes there.

Edited: 06/26/2010 at 09:10AM

Justin S.

Rehabber · Chandler, Arizona

1162 posts
12272 Influence
14 Awards

Icon_minipost Jul 29 '09, 02:06 PM

What results are you getting from that? Percentage wise.

Edited: 06/26/2010 at 09:10AM

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 29 '09, 02:26 PM

About 7 calls so far (only mailed on Saturday) and only 1 is a lead.. rest are "no thanks".

I have been doing direct mail for awhile though in other businesses and really can't pull a percentage right now

Edited: 06/26/2010 at 09:10AM

Justin S.

Rehabber · Chandler, Arizona

1162 posts
12272 Influence
14 Awards

Icon_minipost Jul 29 '09, 02:30 PM

You are shooting about par for the course. You could send another letter to the same people again and see if they start calling. But 1-2% is about right. You can get higher percentages by really focusing on the group you want. Plus if you don't know if you are sending to the homeowner or the property address is a problem.

Who are mailing and what is your strategy?

Edited: 06/26/2010 at 09:10AM

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 29 '09, 02:34 PM

Are you familiar with yellow letters?

I am mailing those out and it is suppose to be as high as 10%.
I have mailed out pieces in the past and received response rates as high as 6% personally.

I am just shooting to find people who are trying to get rid of their home before foreclosure.

Basically... what I am thinking is 30 days is too soon.. and I should be getting people 60, 90, etc. days late on their payments...

Thanks

Edited: 06/26/2010 at 09:10AM

Justin S.

Rehabber · Chandler, Arizona

1162 posts
12272 Influence
14 Awards

Icon_minipost Jul 29 '09, 02:38 PM

Or you stick with the 30 and mail them again in a few weeks when they are 45 days, then again in a few weeks at 60 days and so on.

I think the 6% is a bit misleading. They are not just sending one letter and getting 10%, they are mailing them several times over weeks or months.

I'm more interested in why the 6 out of 7 people turned you down. You should focus on that as well. Why did they not want work with you?

Edited: 06/26/2010 at 09:10AM

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 29 '09, 02:45 PM

No, they were really more calling to say "I'm fine with my mortgage, how did you get my information?".

No, I have received 6% in other non-realty related direct mailings.

10% is what they quote.. which yeah tell me about it.. that's high!

What type of marketing is most effective for most short salers?

Edited: 06/26/2010 at 09:10AM

Justin S.

Rehabber · Chandler, Arizona

1162 posts
12272 Influence
14 Awards

Icon_minipost Jul 29 '09, 02:53 PM

I mail 50-80 postcards a day religiously to preforclosoures the day the notice of default is filed. I get a 1-2% response, but I close most of them.

Edited: 06/26/2010 at 09:10AM

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 29 '09, 02:59 PM

Oh ok cool... how many days does it take to go into default ?

Edited: 06/26/2010 at 09:10AM

Justin S.

Rehabber · Chandler, Arizona

1162 posts
12272 Influence
14 Awards

Icon_minipost Jul 29 '09, 03:01 PM

It depends, usually after they have missed 3-4 months. It may be depend on the State though.

Edited: 06/26/2010 at 09:10AM

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 29 '09, 03:03 PM

Okay gotcha.. yeah thanks for the help... 30 days seems early indeed ! I'm going to keep mailing and get older leads...

Edited: 06/26/2010 at 09:10AM

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 29 '09, 04:01 PM

Do you know a better lead source that has more detailed info (equity, property address), etc.. thanks!

Edited: 06/26/2010 at 09:10AM

Larry Moore

Real Estate Investor · Belvidere, Illinois

171 posts
1319 Influence
2 Awards

Icon_minipost Jul 29 '09, 11:23 PM

Here in IL, the foreclosure process takes 7 months or longer, so many preforeclosure prospects don't respond until they are a little further into the timeline (sometimes too late), for various reasons. Many times, when someone responds, they will tell me on the phone or when we meet, that they had received several postcards (which is what I use) over time and finally decided to call and see what it was all about. Work the timeline with repetitive marketing.

Edited: 06/26/2010 at 09:10AM

Jeff Z

Real Estate Agent · Portland, Oregon

112 posts
894 Influence
4 Awards

Icon_minipost Jul 30 '09, 12:05 AM

Originally posted by Justin S.

I mail 50-80 postcards a day religiously to preforclosoures the day the notice of default is filed. .

Are you using a list broker for that, and if so, how do you get them so soon?

It would seem that where I'm at, I can either get the notices the day they are filed by going to the Recorders office myself, which becomes time intensive, or I can buy them or get them for free from another source, but they are at least a few days old either way at that point. Without question, typing 50-80 names a day at the courthouse would be a good chunk of the day and probably just worth paying the copy fee at that point of about $1 per NOD.

Edited: 06/26/2010 at 09:10AM

Anton L.

14 posts
66 Influence
1 Award

Icon_minipost Jul 30 '09, 02:32 AM

I have used Response Makers for leads and they seem to be pretty good.

Anyone you guys like?

Edited: 06/26/2010 at 09:10AM

Justin S.

Rehabber · Chandler, Arizona

1162 posts
12272 Influence
14 Awards

Icon_minipost Jul 30 '09, 04:09 AM

Are you using a list broker for that, and if so, how do you get them so soon?

I use a local company. They only do Maricopa County in Arizona. It costs me around $100 a month but they send me 300-600 leads per day. I pick the areas I want and send them out. It averages about $0.07 a lead. My postcard typically beats the NOD letter to their house. I (my baby mama actually) spend about a 20 minutes a day printing an address label and placing a stamp on it. They also give me access to comps, so its a nice service.

I get free leads for other counties but the data is 2-4 weeks old. Not as successful, but I still pick up a couple houses from it.

Edited: 06/26/2010 at 09:10AM

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

Arnold Camps

Residential Real Estate Broker · Seattle, Washington

119 posts
333 Influence
2 Awards

Icon_minipost Aug 25 '09, 01:04 PM

When mailing to 306090 day mortgage lates, we have to remember that most homeowners are not ready to sell. Most are hoping for a loan modification or "working it out with the bank."

When I send out my marketing I have free info about loan mods, short sale vs foreclosure, free state and local resources, etc. After building trust and rapport is when you see results. We see the most responds after our 3 or 4th mailing. At this time they've received a NOD or a NOTS.

Edited: 06/26/2010 at 09:29AM

Justin S.

Rehabber · Chandler, Arizona

1162 posts
12272 Influence
14 Awards

Icon_minipost Aug 25 '09, 01:13 PM

Arnold-

How long are spacing your mailings?

Edited: 06/26/2010 at 09:29AM

Justin S., Wheelhouse Properties
E-Mail: wheelhouseproperties@gmail.com
Telephone: 4806780446
Website: http://www.wheelhouseproperties.com
Realtor, Re-modeler, Cash Buyer

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