First Direct Mail campaign - Failure
Hi All,
I recently sent out my first DM campaign. 374 pieces to absentee and out of state owners with 60-100% equity. It hit homes on 11/17. I have had NO responses. I know the whole idea of having to hit people with multiple touches before they call but everyone else I have talked to has received at least 5 or 10 calls on numbers like this. I know my message is good because it is in line with many others out there. Just wondering what I'm doing wrong. I'm sending to the CT shoreline and the towns are fairly affluent but houses here are sitting on the market for 120 days or more so I really expected a better return. Also, I received 9 postcards back. Out of 374 is that an average undeliverable adddress or should I be worried that the lists are not up to date (I used ListSource)? Thanks so much, -kim-