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Forums » Starting Out » Am I Marketing my deals correctly

Am I Marketing my deals correctly Subscribe to Am I Marketing my deals correctly

15 posts by 8 users

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Real Estate Investor · San Diego , California


I have this great deal. I made it so It has alot of profit for the investor/buyer.I have not recieve any good calls on it (well there was one guy who call me but I was trying to get his name and number he hung up on me.) . Am Marketing it right.I thought if I Got a great deal people would be standing in line to get it. Any suggestions

Also Can any one recommend a good direct mailing company that will mail out my letters/postcards? :roll:



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Real Estate Investor · San Diego , California


I put a ad on craigslist, Talk to realtors to see if they knew any investors. I also ran an ad in the paper.


Real Estate Investor · Denver, Colorado


What are the specifics of the deal?

Small_flying-phoenixJon Holdman, Flying Phoenix LLC


Real Estate Investor · San Diego , California


3 bd 1 1/2 bth
2300 square feet
ARV $ 75,000- $85,000
Repair cost $25,000
Investor Profit $35,000
Asking Price $15,000


Real Estate Investor · Denver, Colorado


Well, for one thing I wouldn't advertise $35K in investor profit. There's not that much there, and you and I know it. That's "flip this house" math, and neglects all the very significant costs. I suspect any knowledgable investor will scoff at your $35K profit claim and wonder where else you're fudging.

Still, it does look like a good deal, just based on these numbers. Is it in some location where there are numerous deals like this? I've seen deals offered in places like Kansas City, Detroit or Ohio that look good with an initial evaluation. But when I go look in the neighborhood, I find out there are numerous properties on the MLS in the same area at even lower prices.

Assuming none of those things are the case, do you have a sign on the place? Have you built up a buyers list and sent the property to all of your buyers? Almost all the contact I get from wholesalers is via e-mail. They will either send a weekly e-mail, usually on Friday morning, or send out e-mails on individual properties as they come available.

Small_flying-phoenixJon Holdman, Flying Phoenix LLC


· Indianapolis, Indiana


The only problem with NOT advertising "Flip this House" math when you are new and doing internet classified advertising (like CL, BackPage, ect) is the fact that all of your competitors are blowing up their numbers to "BullPuckey" math and they are getting the clicks, not you.

I have advertised some fantastic and realistic deals only to lose business to a competitor who gave false "car salesmen" numbers and sold very bad investments.

So your marketing strategy really depends on WHERE you are advertising.

When you are an investor selling a deal, you become a marketing professional and marketing does not follow 'common sense" rules.

The best advice I can give you is to try many different strategies, TRACK your advertising, collect the data, and it will become clear as to what is working for you over time.

Keep working hard as you will learn a LOT by trial and error.

Good Luck!


Real Estate Investor · San Diego , California


Really I thought that 35k would be alot thats what some people make in a year. How should i advertise it The House is in Little Rock Ar. Waht are the best ways to build a buyer's list


Real Estate Investor · Denver, Colorado


This thread:
http://www.biggerpockets.com/forums/93/topics/23272
Has some ideas for building a buyers list.

Are you trying to do this long distance? That seems like a challenge.

Small_flying-phoenixJon Holdman, Flying Phoenix LLC


Real Estate Investor · San Diego , California


Well I know another investor in Little Rock we work together But this will be my last time doing a deal long distance


· Indianapolis, Indiana


The least expensive way to start is by marketing on internet classified websites, and keep every prospects email that contacts you.

This will allow you to experiment with different styles of ad copy, and create a winning advertising ad without spending a lot of money during the learning curve.

Then, create a weekly, bi-monthly, or monthly email to your contacts with deals, opinons, investment news, market info, ect.....Keep in touch with your email list!

It does not matter if it is only 4-5 people at the moment. Your list will grow if you keep working at it. The #1 key is to be CONSISTENT.

*Side note:
Remember to put an Opt-Out clause in your emails in order to keep within spam laws and not upset your contacts. If they opt-out, do not take it personal, they actually saved you time since they are not a serious investor anyway!

Good Luck!


Real Estate Coach · Knoxville, Tennessee


To answer the part of your question about any good direct mail companies; There are many but really the company you deal with should do what you are asking them to do. If you are doing a relatively small mailing (under 2000 pieces), you can usually stay local if they are going to give you the type of service you need. If you are doing a larger mailing with odd size postcards (which I highly recommend) and/or mutliple piece letters (which I also highly recommend) then you might try Think Ink Marketing in California or City Printing.

All the Best,
Ben


Real Estate Investor · Austin, Texas


Study others ads, what stands out, what would make you answer the ad? Don't tell too much, what are the benifits to the buyer? Not features market to the type of buyer you want to answer your ad. Market to local realtors as a pocket listing, they may know some one. One of my best ads was,"UGLY house needs a dog with family!" "Handyman special!"
Cash Sale ONLY! Just be different, the shorter the ad the more money I make. Know your market area, what are the real solds in the last 4 months? Market to people who fix up houses, do repairs, my handyman bought 2 of my houses. Many people invest in homes. Some 1st time buyers might love a fixer up. Can it be sold without the repairs being done 1st?
Good Luck!
LindaTx


Real Estate Investor · Houston, Texas


Thank for the info guys, I've been building my list for a short while now but I am finding that most wholesalers are unrealistic in valuations and ARV estimates. Is there still room for honesty in the market?


Real Estate Investor · Ohio


Yes, there is room for honesty. In fact, if you want to succeed long term in any business, honesty and integrity are a MUST!

Here are a few things to consider. If you're wholesaling to experienced investors, they will KNOW market values in the area and trying to pad the numbers will just make them distrust you. On the other hand, if you're wholesaling to newbies, you could certainly sell to them based on bogus numbers, but you run a VERY REAL risk of being sued when they fail, if it becomes evident that your numbers were bogus. In our litigious society people can and do sue frequently.

Regardless of who you market your property to, there are several things to consider:

1. Can your potential buyer easily find similar or even better deals on their own? If so, why should they buy your deal instead of just finding one themselves?

2. Many investors don't want to do a big rehab. As a landlord, I am interested in buying a property at a huge discount and getting it rented. I don't want the hassle of a major rehab. If I had the choice between buying a project for $15K (and doing a $25K rehab) or buying a ready to rent property for $40K, I'd take the $40K property every time.

3. Being out of state makes it harder to sell a property. Many people will be suspicious of someone out of state trying to sell a property locally. Just the fact that your phone number is out of the state (or worse yet an 800 number) may scare off locals. I would rather deal with a local owner every time. I can talk to them face to face and make a judgment about them (their honesty, their appearance, etc). I can't do that over the phone or on the internet.

4. Finally, being a long distance seller, you're not connected in the local market. Being able to talk to and interact with the local investors goes a long way to wholesaling property to them. Personal relationships are KEY in the real estate business.

Good Luck,

Mike


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