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Forums » Starting Out » Targeting Houses/Neighborhoods

Targeting Houses/Neighborhoods Subscribe to Targeting Houses/Neighborhoods

19 posts by 7 users

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Real Estate Investor


This question is exclusive to wholesaling, but is a "starting out" question...so, posted here. Please move if needed.

When getting ready to find properties, do you guys find it better to market in general (basically anyone that may have a home they want to unload can contact you) or is it better to target neighborhoods or zips?

Just curious...marketing in general (ie bandit signs or CL postings, etc) seems like you would have to weed through too much stuff.

On the other hand, targeting a neighborhood or area seems like a lot more work...not afraid to work, just saying it's a lot more driving, mailing postcards/letters, etc...

So, is one better than the other, do both work, do wholesalers typically try to do both? I am just trying to be as efficient with my time as possible, but be mindful of my budget I am working with...not sure if there's a way to do both of these things at the same time, or not.

If you "target" areas, how do you do this? For instance, I live in (around) Houston. Obviously it's a large city. How do you decide that neighborhood b is a better place to focus on that neighborhood a or c?

Am I overanalyzing this? Does it matter? I mean, is the goal to generate 10,000 calls and hopefully 10 of those deals work? Or is it better to target 100 houses and hope 10 of those work?


Real Estate Investor · Phoenix, Arizona


Chris,

The most import thing is to take action! From your questions I can tell your not sure what direction to take, and a confused mind always says no or does not take action.

From the 100+ properties I have wholesaled, I have never marketed to sellers. Wholesaling like most other Real Estate is all about networking.

Most of the properties came from referrals. Meaning everyone that I came in contact with I made sure they new what I was looking for.

My advise would be to find the top wholesaler in your area and become a bird dog for him. This will do two things. First, you will get some cash coming in which creates momentum. Second, you can learn from him/her and what is working and is not.

The top wholesalers are the top for reason. Find that out and you'll be very successful.

Wish you the Best!

-Ken


Real Estate Investor


Thanks for the reply and information, Ken. The confusion thing holds sooo true. I honestly feel I am past that, though. At least past the fear. I am very ready and willing to act. I was just thinking there would be a "formula" of how to determine where you're going to attack. I might be overthinking it...don't know...


Real Estate Investor · Norman, Oklahoma


Chris,

While I definitely agree with Ken, ESPECIALLY in regards to taking action, I'll have to say that I'm VERY partial to farming! I highly recommend finding a "target" area within about 10 miles of where you live..so you're not driving all the way across town. Farm the area, and I wouldn't stop until I get a list of at LEAST 200 properties. I also recommend using a digital recorder...it makes a lot easier to keep track as opposed to writing down each property.

Second, another way to "backdoor" your wholesaling strategy by finding investors in your local REIA's that are ACTIVELY BUYING. Find out what areas they buy in, and what their target properties are...then you can focus your efforts on those and if the numbers you negotiate work, you should have it sold pretty quickly!

Hope that helps,


Real Estate Investor


Great info, Jason. Thanks a ton.

One other question to "piggy back" to your response...

I live south of Houston about 20 miles, there's not a REI club "IN" my town...my guess is a good deal is a good deal and investors will come out of the city for them...I guess my question is, can targeting an area outside the city still be equally as profitable?

Oh, I love your site, too...very nicely done!

Chris


Real Estate Investor · Norman, Oklahoma


Glad you like the site :D

To answer your piggyback...

Yes, targeting an area outside the city can still be equally as profitable! A deal is a deal is a deal. Sometimes it's just easier to get it sold when there's a population to buy it.

Although you still live 20 miles outside the city, I'm guessing that there are a probably investors involved in the local association that don't necessarily all live in Houston, but also in surrounding areas! Having been on the board of the Oklahoma City REIA for about 7 years, I'm well aware that we've got numerous people that drive sometimes even 2 hours away to attend the meetings. It's about the networking...and sometimes it helps to get the "if that guy can do this, then I sure as heck can!" factor! :wink:


Real Estate Investor


Perfect! Thank you again...this was my last bit of info I think I needed before I attempt to lock down my first property...so, I will post when I get my first deal under contract!

Chris


Real Estate Investor · ten mile, Tennessee


Being 20 miles south, I am going to guess you are somewhat close to League city or Missouri city.

There are at least 3 REIA's listen on BP here at being in Houston.

Try the closest one and you might be supprised at what you find.

Clear Lake Investment Club
Contact: Marilyn Smith
Number: 281-335-3938
Meeting Time: 3rd Saturday of each month, 8:00AM
Meeting Location: American Title Company
1325 Space Park Drive, Houston, Texas 77058
Web: http://www.clearlakeinvestmentclub.com
Membership Cost: $100/year


or maybe

Realty Investment Club of Houston - RICH
Contact: Randy Steadham
Number: 713-947-RICH
Meeting Time: 1st Saturday of every month, 8:00AM
Meeting Location: Hilton Hotel at the University of Houston
4800 Calhoun, Houston, TX 77204
Web: http://www.richclub.org
Membership Cost: $130/year

Or maybe

Houston Association of Real Estate Investors - HAREI
Contact: Jerry Davis / Roderick Lightfoot
Number: 832-594-5488/832-724-7430
Meeting Time: Every 2nd and 4th Saturday of every month
Meeting Location: 2302 Fannin, Ste. 200, Houston, Texas,77001
Web: http://www.HAREIONLINE.com/
Membership Cost: $129.00/mo


I hope one of these are somewhat close to you.


Real Estate Investor


Yeah, I have looked them up before...

What I was wondering was are the investors in those clubs exclusive to the area(s) in which they are in.

I am Pearland. My concern was if I go to the Clear Lake club, are they only investors in Clear Lake, or same with RICH...

You all answered my questions, though!

Thanks a ton.

RICH and the Clear Lake club are both relatively close, RICH probably being the closest.

Thanks again


Real Estate Investor · ten mile, Tennessee


Usually in each club there will be members that are generally local AS WELL as those investors that will do the deal wherever they find them.

So if it is possible, you might want to be members of more than one as that gives you the most opportunities.


Real Estate Investor


That would make perfect sense. Thank you again for the info!



Hello everyone. Thanks for sharing. To me
1. Finding a mentor is more important than anything else. It can save you from a lot of unnecessary run.
2. Socialize.
3. Work as bird dog initially.
4. Read Books, articles, forum posts etc whenever you have a free time.

Nick Brian.


Real Estate Investor · Provo, Utah


If you're okay with getting leads from all over the city or county and wholesaling them, then run general ads like signs and classified ads.

If you want leads from certain neighborhoods, then use targeted ads like flyers and direct mail.

So really, just decide where the easiest place would be to find deals you could get a bargain on, or that need repairs, and where you would easily be able to find an investor to wholesale them to, then choose your marketing around that.

Ask your buyers list what areas of ton are their favorite places to buy.

I would probably run bot kinds of ads.


Real Estate Investor


That's not a bad idea, Alan, thank you. I guess I was just trying to figure out a formula that made sense. I work an hour from home. So, I am out the door by 6 and not home until 6 in the evening. I have a family, etc, so when I get home, it's not like I can just run out the door again.

I typically have every other Friday off and off on the weekends. I think I have more to choose from in Houston because it's a large metro, just thinking maybe to start out, though, I should stay more local to my area. It will be slim pickings by doing this, but it makes the most sense to start off.


Real Estate Investor


Chris... you don't target houses or neighborhoods. You target distress. You are looking for problems to fix. You could choose the prettiest street to target but if there are no deals on that street, you're broke. Find the people ( & institutions) with problems and that's where you go.


Real Estate Investor


That's an interesting statement, Jacque. I don't disagree with it. But how do you target distress? Are you referring to just broad marketing versus targeting neighborhoods/areas?

I have heard people talking about getting in with attorneys that may know of bankruptcy, death, divorce, etc...but, how do you market to an attorney? I mean, if you approached and said, hey, I want to profit from this guy's misfortune...what is the likely response?

I don't know any attorneys personally, other than mine and he mostly handles wills, etc...he is money hungry however, so perhaps I could offer him a fee or something?

Chris


Real Estate Investor


Hi Chris...distress leaves a trail. Yes, an attorney is one place to pick up that trail.

Think of what you are solving. Explain that you solve XYZ. You buy and sell houses and it helps people solve XYZ. Do you know of anyone I can help this month who are going through XYZ.?


Real Estate Investor


That's great info, Jacque. Thank you. I will email the one I know right away and ask if he can provide any other names I could contact.

Thanks again,

Chris


Real Estate Investor


Awesome! Teach it forward...


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