BiggerPockets

As many people start their business of real estate investing they go through the process of picking their company's name. ABC Properties, ABC Investments, XYZ Capital, etc.

What is your company's name and how did you decide on it? Just want to see how others made their choice. :D Thanks for your input!

I named my first company Kinetic Investments. I had been told my whole life that I had " potential" . My company was one of the ways that I was converting my potential energy into kinetic energy.

I agree completely, Jeremy! However, a company name is still something many want, not need. Besides, it looks good on a business card or your marketing material.

Hmmm. My daughter's initials happen to be BAD. I wonder if I'd be as lucky as you if I called my company " badproperties." Then again, maybe it wouldn't work as well for me....

The choice is yours, you can start with J Bloggs, Then J B Enterpises, then
J. B Associates / The Company with a big heart, and end up with J B Tower Malls. Or

Land and Overseas Investments.
Hyperion House Properties
Churchill Heights Assignments LLC
Point Northern Line LLC
David Rockefeller Acceptances LLC

The 2nd group will always outsell the first, and give you a 15% hedge in your favour. The words you choose should be of Norman-French origin, names like Cadillac, De Ville, Neville, are upmarket, other words are blue-collar, and down market. Names like J B Associates is downmarket.

Opposite view, do not be unique or gimmicky. When someone wants something they will remember your name at any price, bear any cost etc,
but remember names influence people and sponser positive action.

I have 3 houses for sale, 1 in the Bronx, I in Harlem, and one in South Hampton, your wifes away and you must choose for her, which one do you want to view. See what I mean.

Gimmicky names attract gimmicky, down market people, if your happy dealing with the dregs then go for it, call yourself Zebra Properties -where eveything is in black and white. And go bust in 3 months. A name needs to inspire confidence and suggest longetivity.

For the most part, I would say to name it whatever you want, because people don't really care what your company is called and often don't even see the name until they are signing a contract anyway.

However, if you are trying to build any kind of brand awareness in your community by using your name prominently and want people to have heard of you before, or will use mass media like TV, radio, signs, and so on, I'd pick a name that gives your prospects good associations and feelings on a sunconscious level.

Why bother with a name that begins with A? There's no point, unless you plan on listing your business in the yellow pages, which I don't think many people do because all I've heard is people getting bad results from it. Doing that is more for plumbers or car repair places, or places where there are a ton of them listed, and that ad is their MAIN method of advertising. But if you want to advertise there, you can always do business as some other name that begins with A.

No there is not picking your company name is very personal and its not something you should pick out of a list. Think creatively, do not leave anything to chance.

I know it may be hard but a corporation will be an extension of you. Take your time you will find something you beleive in and you will have a name that you will enjoy for many years to come.

It does not need to be named after your initials it could be any name or combination or words that will work. Not everyone names there company after themselfs, i would stay away from it.

Should you ever get into a pickle, everyone will know who the owner is may come after you. Its just an extra layer of protection. A corporation when manage property will shield you from liability. Manage improperly, you will have a lawyer pierce the corporate veil and make you liable for your actions.

If you do not know what a corporate veil is check this link out to read more about it; http://www.quickmba.com/law/corporation/corporate-veil/