What's the best generation to target?
So I keep reading how retirees are targeted as tenants for rental properties. What percentage of retirees have to rent? Maybe it's because their 401k didn't perform as expected? Or maybe they've always rented because they could never afford a house?
We still have approximately the next 15 years of Baby Boomers hitting that retirement age. Apparently that's 8,000 new retirees a day pondering what to do now. Should they relocate to a better, preferably warmer climate or stay put?
Or how about the new family who can't afford to buy a house, so they need to rent for an extended period of time until they have saved up enough for a down payment.
And then of course there's the people who can never afford to buy a home so they will always be renting. But then that doesn't fall into a generation as it's throughout their whole life.
Who's the best generation to be catering for or does it vary city by city, state by state?
Is there a clear cut answer?