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Forums » Rental Property Questions & Landlording Issues » What to do in a slow rent market?

What to do in a slow rent market? Subscribe to What to do in a slow rent market?

19 posts by 13 users

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In my area there are a ton of house for sale or for rent. What should i be doing about getting a tenant into my rental? Lower the rent, waive the deposit/ last month. Some income is better than no income... No??? Need ideas soon...


Property Manager · Honolulu, HI


In order to rent, you have to get bodies through the door to look at it. To get a signature and deposit, you have to offer a better value than the other rentals on the street.

Look at your ads. Do they SOUND like something that will attract people to look? (Almost!) every property has some good features. Use descriptive words to spark some interest. Also, make sure you are advertising in a media that gets the most exposure.

Look at your property. Does it LOOK inviting from the street? Clean up, Freshen up, and Spiff up. If it looks bad from the street, many people will never come inside.

Inside, make sure the unit is CLEAN. Windows and window sills, baseboards, fixtures, appliances all must be clean, and no dead roaches lying around! Get to your showing a little early and make sure...and turn on all lights.

In a tight market, you have to offer the best VALUE. Your prospects are looking at numerous properties, and they know they have time to choose. They will take the unit that is cleanest, and has ceiling fans, and that does NOT have stained carpets and damaged vinyl, IF the price is competitive.

If you do not even get calls in response to your ads, you have to lower the price until you DO. Adjust your price every 10 days until you get adequate traffic.



Originally posted by "GotchyaDoWhat"
In my area there are a ton of house for sale or for rent. What should i be doing about getting a tenant into my rental? Lower the rent, waive the deposit/ last month. Some income is better than no income... No??? Need ideas soon...

Could do a lease option with your house


Real Estate Agent · Minneapolis, MN


Beachbum has some good points.

Is the problem that no one is calling about the apartment? If so, how are you advertising?

If you are getting plenty of showings, but you can't get anyone to fill out an application, then I think your price, location, condition or features are out of the norm for the area.

You should always take a deposit. Never let that go. If they trash the place or skip out on the last month, you are left with no cash to fix the problem.

Give us more info.



Originally posted by "GotchyaDoWhat"
In my area there are a ton of house for sale or for rent. What should i be doing about getting a tenant into my rental? Lower the rent, waive the deposit/ last month. Some income is better than no income... No??? Need ideas soon...

Do not waive the deposit. That will only attract people who are a problem later. Better to keep the place vacant and in good shape then to have a non-paying tenant who is destroying the place nightly.

If you put an ad in the paper advertising the place at $1.00 a month you would have a line. Hence you suddenly have a different problem, who to pick.

Hence it is a pricing or more correctly a value issue. People like clean, functional and value from a landlord that is not a nightmare (fair and firm is fine).

John Corey


Real Estate Investor · Washington, Washington D.C.


I have an apartment building in Cincinnati. The original insides were like 20 years old. To attract new tenants I installed new cabinets, installed laminate floors in the kitchen, I give new appliances and redo the bathrooms. I rented 5 of the 5 apartments renovated in 3 months. My new tenants say the units are way better than other units that rent for way more.
These times may be hard but it is a lot of work involved. Don't give up.


· OR


Unfortunately, I am in the same kind of market.

All you can do is have the best property in its price band. In this market, that means that you have to drop your price until yours is the best best one for the money.

The other problem (at least in my area) is that many of the workers have lost their jobs and moved away. I get applicants but they are lower life forms than whale poop. It's better to have a place vacant than to rent to human sludge that will tear your place up and not pay rent while you struggle to get them evicted.

Around here, we are just digging in and getting through it. The bad market won't last forever.

In the meantime, clean your place up spotless and get creative with your ad writing. You'll have to lower rent until you are getting calls. Then, be really careful who you rent to.


Rehabber · Santa Clarita, California


This is quite an old thread, but still valid today.
For existing properties you already have, as stated by others, fix up to be the nicest in your competition's area. This will help attract the best tenants at the highest prices possible. The last thing you want to do is lower rates to attract tenants. I am not saying to never doi it, just make it your last option. Price wars will indeed follow and your NOI starts to vanish real quick.

For acquisitions, buy at even steeper discounts and do not overleverage. That will ensure you can cash flow with lower rental prices.

Small_barnardenterprisesWill Barnard, Barnard Enterprises, Inc.
E-Mail: info@barnardenterprises.com
Website: http://www.barnardenterprises.com
info@barnardenterprises.com



It's the worst we've seen it in years. I took a $220 drop in rent to just avoid a vacancy this month. Dropped my lawn company and told the tenant he's responsible. Jumped on a six month lease because I'm hopeful spring will be less disastrous.

Been advertising on Craigslist since July really. At $550 I got 10 really good responses. All nice people.

The students are being "warehoused" in gigantic new buildings near the university. People just don't have it.
We're 12.5% unemployment and all businesses suffered in October. Christmas here will be very poor,



Similar circumstances here. What is a really nice unit, the newest tenant complemented us on the best shape they saw, but the reality is we dropped our price from 535, rented 18 months ago, to 465 now on an all tile, clean little 2-bedroom unit.

One year lease, really nice good tenants who we believe will take care of the place and pay on time.

We dropped it low and fast as we are going into December, and December is not a good month to rent except to the evicted, and after Xmas doesn't pick up till mid-January.

Thats a 13% drop in rent but had only three weeks empty and avoided the dreaded three-four month empty draw.

As far as a price war, we couldn't care less. We are not in business to co-suffer with other competitors and now we are in basic survival mode.

We have an edge as we have no mortgages, good, clean places and we will use that edge to minimize the impact on our business.

Hope this doesn't last too much longer but we are aren't very optimistic at the moment.

In the meantime, it is survival of the fittest, economically fittest.



It's the worst we've seen it in years. I took a $220 drop in rent to just avoid a vacancy this month. Dropped my lawn company and told the tenant he's responsible. Jumped on a six month lease because I'm hopeful spring will be less disastrous.

Been advertising on Craigslist since July really. At $550 I got 10 really good responses. All nice people.

The students are being "warehoused" in gigantic new buildings near the university. People just don't have it.
We're 12.5% unemployment and all businesses suffered in October. Christmas here will be very poor,


Real Estate Investor · Ohio


We dropped it low and fast as we are going into December, and December is not a good month to rent except to the evicted, and after Xmas doesn't pick up till mid-January.

Thats a 13% drop in rent but had only three weeks empty and avoided the dreaded three-four month empty draw.

The mark of a true professional! One of the keys to success in any business is to be one of the first to recognize changing market conditions and to react to them. I always say that successful business people are often the first to hit the door - wherever that door leads! In this case, the door was to lower the rent and get your property rented while your competition is lamenting their empty rentals!

Moreover, this is another good reminder for the newbies that rents don't always go up! Rents can go down just as easily as up (and they frequently do).

While I'm typing I'll give a quick report on the market conditions in central Ohio. The rental market here is still quite good. It's a little slower than the outstanding market we had earlier this year, but it's still comparatively quite good. I only have one house and 3 apartments vacant, which is quite good. In addition, the quality of the tenants is still good and I haven't had an eviction in 3 or 4 months.


Real Estate Investor · Middletown, New Jersey


It's just as bad here in central NJ. I dropped the rent too, offered 2 weeks free, and a free window AC unit for next summer (if they do not violate the lease in any way). I got a rental assistance tenant so the 2 weeks free was a moot point, but she said my house was the nicest she'd seen.

I'm a photographer and took very good photos which brought in a lot of traffic. The house was spotless and I had autumn scented candles burning when I showed it, a few fake plants in the kitchen. I would definitely get a few nice but cheap pieces of furniture to stage the house a bit next time.

This house has a small living room which did not work for larger families. I had to wait it out. The house was vacant for 2 months. I'd definitely do what Lucia did next time and drop the rent farther and faster.


Real Estate Investor · North Carolina


I'm seeing a lousy rental market where I'm at, too. So this may all be a strong sign of impending overall DEFLATION.

Suddenly it ain't so simple as the old reliable '50% Rule'.

Now you gotta understand your local demographics, neighborhoods, markets, politics, long-term employment trends and probably global warming, too.

So now I have to add economists, meteorologists and pollsters to my team.......


Real Estate Investor · Ohio


Suddenly it ain't so simple as the old reliable '50% Rule'.

...or is it EXACTLY as simple as the 50% Rule. This downturn is EXACTLY why the 50% Rule is accurate. Remember, the 50% Rule is meant to describe expenses over a period of time and a number of rentals.

How long ago were we inundated with newbies proclaiming that their expenses were no where near 50% (although proven to be wrong in EVERY SINGLE CASE). I wonder how their expenses are now, with rents down and expenses up? Furthermore, I can recall a time just a few months ago when the amateurs were proclaiming that rents always go up. Remember those ignorant investors who told us that they would buy break even properties and the wait for the rent to bring them to profitability! OUCH!

By the way, I'm not married to the 50% Rule if the decades-long rental business fundamentally changes due to political change. It's time to face the possibility that the socialists will DESTROY the rental business by drastically increasing expenses and fundamentally changing this business. If so, we've got to be smart enough to exit the business early and move on to something that will be profitable under a socialist government - like being a local Socialist Party Leader or providing train service to your local Concentration Camp (or whatever it might be)!

I'm not turning this into a political thread, just pointing out that change IS occurring, right now, before our very eyes. Smart business people are paying attention and constantly evaluating the effect on their business. Please note that this isn't a tactical (day to day) evaluation, it's a strategic evaluation (long term). What will changing political realities do to your business and how should you respond? Don't be married to a business or a strategy within that business.

Just to set the record straight, I'm not saying that any of this has occurred YET. So far, there is no effect here in Ohio. The rental market is very good and none of the socialist policies are yet in effect. That may be about to change.

My advice - stay awake and look at the REALITY of the situation!


Real Estate Investor · North Carolina


If expenses stay the same (or rise) and rents go DOWN (which is happening anecdotally), then those who based their buying-decision on the 50% Rule find out they PAID TOO MUCH.

That's why solely utilizing that great rule ain't so simple any more.

As far as learning an exciting new career in the coming economy, I'm studying to become a Party Apparatchik. Stay tuned for my new books, CDs and Mentoring/Coaching Services!.....

Remember our motto: "A bureaucrat is a person who cuts red tape sideways."



I'm in South Carolna and today on the front page of our newspaper there was a four page spread with pictures of the mega student warehouse rentals out by our stadium. There are 5 "chains" that provide furniture, clubhouse, sauna, rec room, shuttle transportation to class and local bars, etc. etc. all for around $450 a person. With utilities (all new construction) that means students can rent for around $525 each.

As local independents with 1 bedroom to 4 bedroom rentals this is a tough competitive market. I don't see good things in the future for the independent landlord. Same thing happened when the chain bookstores came on the scene a put the independents under in a few years.

At least the parents have stopped buying the best properties up for their student/children and hosue them at home owner property tax rates for years.
Some of them can't sell those purchases now.


Rehabber · Santa Clarita, California


What to do in a slow rent market? - Buy and flip! :)

Small_barnardenterprisesWill Barnard, Barnard Enterprises, Inc.
E-Mail: info@barnardenterprises.com
Website: http://www.barnardenterprises.com
info@barnardenterprises.com


Real Estate Investor · North Carolina


Lynn --

I'm seeing the exact same thing here with students.

However, the luxury centers (unless gated) are growing favored as one-stop shopping centers for mobile bandits to prey on students.

Several years ago Durham built several large student luxury centers. These high-density centers have subsequently degraded into government-subsidized low-income ghettos.

Oh, and don't forget the municipal revenue enhancement opportunities as hundreds of drunk students drive back from the bars past police checkpoints. And if the drunk students choose to ride the bus, our municipality now awards $50 'vomit tickets' including clean-up chores.

And as for the rich parents who bought their children houses to live in and can't sell at inflated profits, I wish them all the 'joy' I have experienced as a student landlord.


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