Renegade Stealth Marketing -Free Mini-Course

If you have made up your mind to pursue a career as a real estate investor, there is one truth that you should be aware of that will perhaps make a bigger difference in your career than any other: not all investors are created equal. In real estate as in most other businesses, 95% of the leads, 95% of the deals, and 95% of the profit go to just 5% of the active investors. Harsh or not, this is the reality that you need to acknowledge if you are going to rise above the struggle to attain mediocrity. You also need to realize that the 5% that are on top are not lucky, they are there for a reason; they do things differently than the 95% who are struggling.

Renegade Stealth Marketing refers to the principles applied by the most successful investors which set them apart from the competition. Let's look at what each of these words means individually to get an idea of what attributes characterize Renegade Stealth Marketing principles:

Renegade - A renegade is a person who lives and operates outside of the realm of conventionality. As a renegade stealth marketer you will go against accepted rules, norms, beliefs, behaviors and so called "conventional wisdom" when that conventional way of doing things is detrimental to your goal of making big fat profits in your real estate business.

Stealth - Stealth is defined as the act of moving, proceeding, or acting in a covert way. Many of the techniques and tactics that you will be using as a renegade stealth marketer to get sellers to say yes to your offers will not be apparent to them. You will covertly influence and persuade them to do exactly what you want them to do.

Marketing - Marketing is defined as the process or technique of promoting, selling, and distributing a product or service. Your marketing's end result should be that it produces leads and prospects to whom you would inevitably like to present offers to and get them accepted.

The bottom line is, Renegades get results because they do things differently than most people, because they persuade without being obvious, and because they put the appropriate emphasis on marketing their business. If you are ready to learn just what makes a Renegade stand out from the competition, watch your inbox for the next installment of this email mini course, where we will discuss Renegade secrets of marketing!

I currently offer a super home study course entitled "Renegade Stealth Marketing For The Savvy Real Estate Entrepreneur" that will assist you in your quest to make a ton of money in your real estate investing business. For more info visit

http://www.renegadestealthmarketing.com

WHAT MAKES A RENEGADE LESSON 1: RENEGADE SECRETS OF MARKETING

If you have ever spent the money to purchase a home study course from one of the big-name real estate gurus, or spent the even bigger money to attend one of their boot camps or seminars (and let's face it, who among us hasn't?), chances are that you learned at least 100 different ways to buy houses. You probably learned a wide variety of lines to say while in front of a motivated seller, depending on your intended outcome for the transaction. But chances are you probably didn't really learn how to FIND motivated sellers by the boatload. The guru might have said to run an ad in the paper, print some business cards, put out some bandit signs, and left it at that. In truth, your marketing plan should include all of these elements, but if this is all you do to generate motivated seller leads then you are not going to have much of a chance to try out the 100 different house buying strategies you know.

Marketing consists of two elements: the medium and the message. Both have to be effective in order for your marketing to produce results. The message is what your marketing has to say to your prospects; the medium is how the message gets in front of them. Renegades understand the importance of both elements and use them to their fullest advantage.

What are the marketing mediums that you currently use in your real estate business? How effective are they at getting your message in front of the eyes of motivated sellers? Are you marketing where the sellers are? Besides classifieds, business cards, and bandit signs, are you utilizing direct mail marketing? Internet marketing? Renegades know that the best marketing message is worthless if it does not get read by your prospects.

What does your marketing message convey to your prospects? Are you saying the same thing that everybody else in the business is saying? Does your message appeal to your prospects? Does it motivate them? Does it excite them? Does it call them to action? Renegades know that getting your message in front of your prospects is vital, but if your message doesn't have the intended effect, namely prompting your prospects to take action and contact you, then your advertising dollars are being wasted.

As a real estate investor dealing with motivated sellers, you are not selling a product or providing a service; you are in the marketing business. Renegades recognize that marketing is the fuel that drives the engine of their business, and they appropriately make their marketing the main focus of their efforts and ingenuity. However, the purpose of marketing is simply to get prospects talking to you. Marketing alone will not close deals for you. For that you need to master the second secret of the Renegade, which is generating rapport with the seller.

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WHAT MAKES A RENEGADE LESSON 2: RENEGADE SECRETS OF RAPPORT

There is a saying that goes: "All things being equal, people prefer to do business with their friends. All things being unequal, people still prefer to do business with their friends." When you are meeting with a motivated seller it is not how good you look, how smart you sound, or even how much money you offer that will ultimately determine whether or not you get the deal. More often than any other factor, it's how close of a personal connection the seller feels with you, how much they feel that you're like them and they can trust you, that determines whether or not you get the deal.

If you are someone who consistently tries to win the seller over by dressing to impress, by making an effort to sound erudite and witty, or by outbidding other investors, then you need to take heed to this message. Your main goal when you walk into a meeting with a seller should not be to impress, to intimidate, or to persuade. Your main goal should be to have the seller like you. If the seller likes you best then they will choose to sell you their house 99% of the time over another investor.

When speaking with a motivated seller, a Renegade puts the personal connection first and the business details second. There are at least 22 (and probably more) different distinct negotiating tactics that can be used to build rapport and get the seller to say "yes" to your offer without feeling intimidated, manipulated, or persuaded, and Renegades skillfully use them all. A Renegade knows that the important thing is to be liked and trusted, and for the seller to say "yes" for their own reasons, not reasons that you have given them.

Renegades are clear and unambiguous in their communications with sellers; they know that a confused mind always says "no". They also know that directness and honesty is an indispensable component of building rapport. In addition they know that trying to force the seller to say "yes" is no good; a mind under pressure always says "no" as well. Only when the seller has clear freedom of choice and is aware of every possible alternative will they agree confidently and reliably to do business with you.

Once you have attracted the seller and gotten a commitment from them, the next step is to close on the deal.

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WHAT MAKES A RENEGADE LESSON 3: RENEGADE SECRETS OF FINANCING

A key characteristic of a Renegade is that they do things differently than most people and this applies especially when it comes to funding their real estate deals. The options for financing your deals boil down to three basic categories:

- use your own money

- borrow money from a bank or other institutional lender

- the Renegade alternative

In this lesson we will examine why the first two options are no good for the Renegade as well as the fundamentals of the third option, the Renegade alternative.

Using your own money to fund your real estate deals is obviously a problem if you don't have any. If you thought that this was the only way to get involved in the real estate game then you probably would be doing something else. But what if you do have your own money? There are at least 3 good reasons you shouldn't use it:

- The more of your own money you use, the more risk you incur.

- You can maximize your returns by using other people's money for your real estate business and investing your own cash elsewhere.

- Using only your own money to finance your real estate deals will drastically interfere with how quickly your business grows, because you will be limited in the number of properties you can buy. You can always achieve the same objective in a much shorter time by using the principle of leverage.

So, if you don't use your own money, does that mean that you should use a bank or other financial institution as your source of real estate funds? Absolutely not. The drawbacks to borrowing money in this way are simply not worth it:

- Your personal credit will be affected by borrowing money from a bank.

- In order to even borrow money you have to make it through a rigorous and tedious qualification process, which is even harder than ever now in the days of the post-sub prime crash.

- The lender must qualify the property as well as the borrower, and they make the ultimate decision about whether or not to lend for a particular property, which means that control of the deal is not really in your hands.

- If you buy too many properties with conventional financing you will find yourself cut off faster than a drunk at a bar.

So, what is the Renegade alternative? Borrowing money from private individuals according to favorable terms that you negotiate. This way you set the terms of the deal according to YOUR needs, and you retain ultimate control. The Renegade knows that there is plenty of money available to anybody who can network, build rapport, and find motivated sellers. Knowledge and persuasion will trump money every time.

Renegades know that success in any endeavor comes from an unwavering focus on results. You can have all the right knowledge, all the right pieces in place, but still fall off track if you are unable to maintain your focus on the results you want.

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WHAT MAKES A RENEGADE LESSON 4: RENEGADE SECRETS OF FOCUS

A true Renegade is defined by their motivation. Being a Renegade doesn't mean being different just to be different; it means doing whatever is necessary to achieve the desired results, whether or not the actions that need to be taken fall within the realm of conventionality. The quality, then, that defines a true Renegade is focus.

Focus is defined as the concentration of the attention. What do Renegades focus on? One thing: results. Where attention and intention merge, there you have achievement. Focus shows itself through action which leads to results. Actions only lead to intended results if they are in accordance with a long term vision and a short term plan. Therefore the Renegade maintains a long term vision and short term plan at all times and makes action habitual.

The accumulation of focused actions is called progress. Progress in any direction requires that the same action be taken consistently and persistently, meaning over and over again, the same way, over a long period of time. This is another way of saying that the only way to walk anywhere is to move your feet and keep moving them.

To be a true Renegade you must be self empowered. This means that you consciously choose what to focus on moment by moment, that you consciously choose your habits, and thus you consciously choose to produce the results that you want. To be self empowered you must be aware that your focus determines your results, and you must use this principle to its greatest advantage.

To find yourself without a focus does not mean you can't be a Renegade; if your focus isn't where you want it to be, you can direct it there by a conscious decision-making process. In order to do this it is necessary to understand where focus comes from.

Focus comes from interest. Interest comes from learning. If you are not learning and growing your interest will wane. When you are learning about something your interest in it will grow stronger.

Focus comes from passion. Passion comes from contribution. If you are only out to serve yourself, what's the point? Only when you find ways to serve others can you be passionate about what you are doing.

Focus comes from inspiration. Inspiration comes from creative self-expression. Any endeavor or activity that does not have a place for self-expression will quickly lead to burnout, which is the opposite of passion.

Above all, remember this: focus shows itself through action. If you are not taking action in the direction of what you want, it is fundamentally a problem of focus, nothing else. Whatever your situation, whatever your resources, action is necessary to produce results. Nothing else will suffice.

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Edited: 06/26/2010 at 05:53AM