Mike,
I am familiar with auctions as a general principal. I have bought and sold things through them.
Maybe this would be best in a new thread. This is pretty far off a basic introduction. If you start a new thread just let me know. Here is some feedback and some questions so you can continue.
First, your description does not sound very compelling. If I had a place to sell I would not contact you based on what you wrote. Very little about what is in it for the seller.
I am also interested in how you build interest. The marketing you would be doing for the owner, etc.
In some ways I am looking for an ad but not one specific to your firm. That would be against the rules. I see you as a bit of a spokesman for a business model I do not use yet so what is the hook that would get me to seriously consider using an auction rather than call a local agent?
I assume you are only able to operate in one state. Is that correct? Does it matter where the property is or where the bidders are located?
If auctions are an alternative way to sell then what makes it a good idea? Are there any conditions that favor an auction? Are there times when it makes more sense to use a normal listing agent? Does the property type or condition matter in an auction?
I know one country where the normal process for selling a home is an auction. People do not list without an auction as a general policy. In another country auctions are common but mostly for properties that need major work or which are being sold by a charity/government entity plus bank repossessions. Few private sales by auction.