Google AdSense- Website Developement 27 posts by 10 users

Posted: 08/21/2008 at 10:28AM

As some of you know I am starting a small website venture. I made mention of it a few months ago.

We are just getting to the point where we finally hosted the site online...but I won't give the address out....because its still under construction...lol. First impression are important.

Anyhow....We just noticed that google adsense, which is the revenue producing ads on the site, seems to direct the user away from the site once they click.

Anyone know if you can allow the advertisement to pop up in another window. We don't want to have someone click and then leave our site. It might not be an option....maybe its just the price we pay for making money from Google.

Just wondering if its possible...I havent found a site that does it.

Also anyone else know of good revenue streams for websites? Our site is strictly a traffic play...we don't sell anything or charge anyone for us.

Thanks in advance!

Posted: 08/21/2008 at 10:45AM

Interesting Matty....I'll take a look at them.

I've also hear Google Adsense revenues dropped with there change. The reason I like them is that they pull the keywords and the ads...for the most part....make sense with what you are looking at.

Since my site will be a board variety of topics/locations. I need something that will "know" what the user is looking at and target them.

Picking my adverstisers will come in handy for other options.

I may do google adsense and then just sign up for affiliate programs of a few key sites that are similar to mine.

Posted: 08/21/2008 at 11:29AM

Cool stuff.....

Jeff...what kind of traffic(monthly, weekly, daily?) do you get on your site that yields $98? Is that a month, week, day worth of pay?

Just interested to see what kind of traffic I need to get?

1,000 hits per day? I'm not really sure what is considered good traffic.

Posted: 08/21/2008 at 01:04PM

Not bad....do you advertise? Use Google Adwords?

That $98 is that per month?

Posted: 08/21/2008 at 05:42PM

Dave,

Is your site real estate related?

Posted: 08/21/2008 at 06:30PM

My traffic was not good enough. It was covering my hosting, so that's good.

I believe to generate real revenue on an strictly ad based site - at least $1500 or more per month - the site needs to get at minimum about 100K unique visitors per month in a targeted niche. But it has been a while. I could be way off. That data easy to find with a google search.

Hopefully the traffic is low cost or free. Most ad based revenue sites need organic search engine love to do well. There are exceptions. I wasn't a fan of internet marketing. But people that like it can make millions. Like any successful venture, with lots of work it's totally possible.

Google Analytics does a decent job of tracking where visitors are coming from for free.

Edited: 08/21/2008 at 06:42PM by

Posted: 08/22/2008 at 08:24AM

David,

Thx...I'll check out that company. See if it makes sense paying for their services.

What did you guys use for marketing techniques?

We have a few unique ideas and some of your typical ideas.

We'd like to go guerilla....its cheap and fun!

I don't want to pay for Google Adwords. I feel like I'd end up shelling out more to them then they would to me.

We are going to utilize alot of friends, family to pass it on to there friends, family, co-workers. No in a chain mail but just word of mouth. Hopefully they see the usefulness of the site and want to help us out.

We also want to take advantage of social networking sites/forums which we can target to our market. Hence we'd be using Sports and Music forums. I don't want to spam it. But I think people will enjoy it.

Also going to print out some window decals for the site and hand them out.

Hopefully target media outlets to write a quick story about our "start up". Inc mag, enterpenuers, wsj...they do a lot of that stuff. Local newspapers.

Also I run alot of road races...going to paint it on my chest...just to get a few laughs and maybe some inquiring.

I'm looking forward to the marketing!

Posted: 08/22/2008 at 09:20AM

Adwards is a waste of money

Posted: 08/22/2008 at 09:32AM

I'm curious why you guys feel that way....

Posted: 08/22/2008 at 10:46AM

Okay, to be fair, I have not used adwords in over four years it may have changed.

But, in 2003 and 2004 we used adwords to promote some software. We were on the advertiser side of the equation. Through tracking of all of our advertising expenditures the money spent through adwords was the least productive, and I am being kind by implying it was productive at all.

Fraud is rampant with adwords. Sites will hire people to use Tor and other anonymizer sites so their ip address changes regularly and click on the ads to generate revenue from false clicks. As much lip service as Google gave to the problem at that time, they had no clue as to how to stop it.

We changed and went to an affiliate model and then actively worked to recruit those affiliates. It worked very well and was at least 1000x more effective than adwords was for us.

Today, with sites like cj.com, I can't imagine why anyone would use adwords as an advertiser or site publisher.