Rehab with "green" materials as a marketing niche

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I'm very interested in sustainability and living in non toxic environments. Has anyone ever rehabbed or marketed their properties with low Voc paints, sustainably harvested wood or bamboo, cork or refurbished wood. energy saving appliances, air filters, fruit trees, water gardens, passive house. I'm thinking this is something I would like to do but of course it's all about economics and these green things usually cost more. But maybe it can command higher rental or saleprices