800$ Monthly Budget For Direct Mail Need Guidance

[Kirk Zacharda]

I have an 800$ Monthly budget that I plan to use until my Rehab business is well on its way to doing 2 to 3 deals a month. I have a list of 1500 AO in Socal. What would be the best direct mail strategy given the budget and the list. I plan to mail to this list until its been exhausted. Should I cut the list in half and use yellow letters or do a post card campaign.