That video seems familiar. I wonder what they modeled it after. http://www.apple.com/imac/the-new-imac/
I haven't seen the product so my opinion here is just speculation. With that said, Don't follow the hype. They aren't selling anything that you cant put together yourself using excel or salesforce's cloud solution.
They talk about automated leads but don't mention that they'll probably distribute this to practically everyone who buys in. Imagine if your a homeowner who wants to do a short sale. You enter your information thru some lead website which freedomsoft operates. They distrubute your information and you get 30 of the same letters from different people.
They also mention a automated website. When google sees 100 websites with similar content, you'll be lucky if you end up on the first 10 pages of the SERP.
He also talks about Automated Values. This will get many into trouble. They seem to be pulling data from all the popular AVMs (Zillow, Eppraisal, Cyberhomes, First American Corelogic, etc...) and using an AVM Cascade. While some are great at gaging values, they will never be as accurate as running your own CMA (Especially if you are in a rapidly decling market).
The sad part is that many will watch the video and believe the Steve Jobs/Apple like hype that they are running with this. Many who want to make a better life for themselves will buy in and shell out the money and realize that it's not as easy as Mr. Preston Ely makes it out to be.
Stick to the fundamental of this business. Develop your own methods then model your own software after this (check out J Scott's 123flip.com blog). Salesforce's Cloud.com is now free. Believe it or not, but it will cost you no where nearly as much as this thing which I bet will burn a big whole in your pocket up front, monthly, or both.
Just my .02