Branding Thoughs
Hi all, I hope I got the forum right for this one.
Before I get started on this, I want to thank Sharon Vornholt for this great article:
http://www.biggerpockets.com/renewsblog/2013/06/04/branding-real-estate-investing-business/
Sharon, your blog posts have really helped me and I know they will continue to as my business grows.
Ok, back to it. Using the great advice in that article I created a mind map to figure out what I should do regarding my websites (3 of them!) and my business card layout in order to establish a decent web presence and more importantly, not confuse people. Here it goes, I hope this all makes sense. Also, this is all hypothetical, I'll set up real names once I have confirmation from the masses that this idea doesn't make everyone's heads' hurt.
My main website for my business: joesinvestments.com
- On this site I'll have
- real estate investor blog
- personal profile
- business bio
- It will link to
- my personal site
- my lead generation site
- potential others if I decide to branch out in the future
My profile site: joekonrad.com
- On this site I'll have
- personal profile
- things I've accomplished both related to real estate and not related to real estate
- It will link to
- nothing
My lead gen site: joebuyshouses.com
- On this site I'll have
- personal profile
- blog for motivated sellers
- contact info
- lead generation form
- It will link to
- my personal profile
Also I plan on having another URL that's a little more professional, such as "joekonradrealestate.com" to put on my business card that will redirect to my lead gen site.
Thanks in advance for your input, sorry for the novel!
Joe