I have tweaked my fix and flip model. In my market buyers are no longer willing to pay full price for a all the bells and whistles of a complete rehab. And, as J Scott noted, if a project takes too long a couple of bad comps can kill your resale value.
Over the past few months I've had several qualified buyers tell me they liked my homes but have decided they want to try to find something cheaper and "get a better deal". I've talked to some of my competitors who are seeing the same thing. So I've started selling "prehabs." Basically I make sure all of the major items on the house are new or like-new like the roof, HVAC, electrical, windows and siding. I leave all of the cosmetic items like kitchen, baths, carpet and paint to the buyer. I throw the house up on Craigslist with an ad that says "Fixer Upper for Sale. We already put on a new roof and new electrical service, you do the rest. $53,000 as-is or tell us what upgrades you want. Let's make a deal!" Here is the actual ad: <a href="http://toledo.craigslist.org/reo/2544697966.html">http://toledo.craigslist.org/reo/2544697966.html</a>.
No joke, I had 5 offers over the weekend and just put it under contract last night. I've owned the house for 3 weeks. I sold it for $60k. They want me to do windows, siding and gutters. Those 3 items will cost $5,100. The only bummer is I've owned the house less than 90 days and it is an FHA loan so we will need 2 appraisals and a home inspection. But that's mostly why I sold them on doing windows and siding...the house would not have been able to go FHA as it was. Plus I will need to justify the increase in value to the appraiser.
To add to the above, I have another house that I am buying on Sept 14. I showed it to 2 spin-off buyers from the Luann house today and am showing it to the other 2 tomorrow. One of the showings from today has already spoken to my loan officer and is getting qualified for the next house...before I even own it! I'm not bragging...I'm just elated that something is working again. The old-model of making the place a palace and selling for top dollar has been getting worse every month this year. This new model (assuming I'm not just getting lucky) is really bringing me back to life. It's also nice because I will have way less capital into the deal and way, way, way less time. I hope I'm on to something...