CPC Internet marketing Strategy to generate leads
Hey Guys, I am new to Real estate investing and trying to come up with some useful marketing strategies to support my direct mail campaign. I am thinking about doing a cost per click campaign and would love to get the community's opinion on the following:
- What ad platform? Google, Facebook or Bing?
- What would be a good monthly budget?
- What are some effective keywords to bid on?
- What criteria do you use to generate the target audience (eg. on FB, I can select homeowners in Florida over age 35)
- Any tips related to this strategy welcomed