Marketing to Free & Clear Absentee Owners in a High End Market
I am looking to market in the Bay area to absentee owners that own their properties free and clear. The catch, the neighborhoods I am targeting are high end. I wanted to see if anyone had any suggestions as to the content of the initial and follow up letters to stand out and for the owners to make the phone call, and how the content of these letters may differ from marketing to an "average" metropolitan city.
Currently, all my marketing is handwritten envelopes, handwritten signatures, typed custom letter with address on it. I have gotten a decent response rate from marketing locally in an average metropolitan city, but no success using the same letters and strategy in a higher end market. Granted, I have only been marketing a little over a year and have much to learn.