Postcards or Yellow Letters? What kind of direct mail campaign has worked for you?
So recently we have been having a discussion here about whether we should invest in postcard mailers or yellow letter mailers. Then the discussion comes down to whether we should pay for a larger quantity of cheaper postcards or less postcards, but larger and higher quality. Has anyone ever tried both of these strategies and if so what seemed to work best for you? Anyone with experience please provide feedback on what your response rates were like. Just trying to get a feel of what gets the best response for your buck. Thanks everyone!