Who's Doing Every Door Direct Mail?
I've been looking into every door direct mail. I'd love to hear thoughts and results from the BP masses with experience.
Do you hit every route in the zip?
If not, how do you decide which routes?
What type of mail piece? Plain paper or post card? Something in an envelope?
What was the message?
Obviously there will be many many pieces tossed right in the trash, but the savings on postage vs. stamps is very large in the markets we're looking at. Around .18 cents per piece, plus not paying per address for a list. Maybe it's a wash?
So, all you successful high volume marketing types out there...what's the scoop?
@Jerry Puckett @dev horn @aaron mazrillo @Michael Quarles
I guess those two aren't in my friend list, can someone @mention them please and thank you. :)