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Marketing Your Property

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Cesar Romero
  • Real Estate Investor
  • North Brunswick, NJ
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Contact info on yellow vs white letters

Cesar Romero
  • Real Estate Investor
  • North Brunswick, NJ
Posted Nov 26 2014, 09:24

So as I see it, white letters are intended to give a more "corporate" and professional impression which attracts certain potential sellers whereas yellow letters give a more personal touch that may hit other types of sellers. That said, should the means of contact provided also vary? E.g. I have a phone number that gives a detailed corporate-sounding description of my service before directing the caller to a live operator with questions ready. Should I only use that number for the white letters and, instead, use just a regular personal voice mail contact for the yellow letters? And apologies if this has already been discussed. Thanks.

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