Using Social Media in Business

[Brandon G.]

I'm curious to know how others use social media for growing their business. I for one have never been big on it in my personal life and quite honestly don't know how I could use it in my business life, but I do see so many others use it and I am just curious, how?

For those like me who don't have a big interest in using it yourself, would you recommend hiring someone to manage social media presence? If so, what should I expect from whoever is hired? And how should results be measured?