Beginning Marketing 12 posts by 9 users

Posted: 06/23/2008 at 02:30PM

I am looking to put some money into marketing. Ive looked into signs, direct mail (with data from melissdata.com) etc.

I am wondering what marketing is best for starting out. Signs are illegal in my city. People still use them and get away to some extent in the rougher areas. But I don't want to dump a bunch of money into signs to be have them taken down, and potentially fined.

Ive used craigslist but have only got in contact with other investors, and have not had motivated sellers contact me.

I was wondering what is a good starting point for marketing. I have about 500-700 that I would like to stick into marketing (Just as a starting point over the next 2 months). I just want to make sure my initial marketing campaign money is used wisely.

Also, what email marketing system do you all use? I was planning on using constant contact, but am researching others. For now I am just using my email list I compiled and put everyone in the BCC column.

Posted: 06/24/2008 at 10:48AM

Use direct marketing and use letters.

Make sure that you have several steps in your letter process....such as mailing the same list a total of 7 times every 30-60 days. If you only send letters out once, then you are wasting your money.

Make sure that you have a " quality" letter that hits all of the hot buttons of the prospects you are targeting (landlords, probate, free and clear.)

Posted: 06/24/2008 at 05:48PM

I echo other posters in this forum, direct mail, constantly and routinely.

However, make sure you measure the results.

For email, I use Aweber and constant contact. I think aweber is superior, however it requires double opt in, meaning that all subscribers must verify their request to opt in.

This results in a very high quality lead, however, it makes it slower to build your list...but that's the price you pay for quality.

Good luck!

Posted: 06/28/2008 at 08:32AM

Direct mail, bandit signs, yellow page ads, newspaper...

First, I see a lot of people saying they don't want to waste money on marketing. You're mind should change from having to spend money on marketing to how can I spend my money wisely.

My first year using banditsigns cost me $7,600 and I brought in $54,000 in pure cash. Direct mail brought me less cash but much more equity. So you see my position...

What should I do my second year?

You know the answer to that question... it depends. What are looking to accomplish?

I find wholesaling leads are much better found from bandit signs and newspaper ads. What does your business need?

Posted: 06/30/2008 at 06:22PM

Ryan would you mind sharing where I can find the companies that sell those lists?

Posted: 07/21/2008 at 05:57AM

send your prospective clients a letter, ads, do classified ads posting... make sure that you will submit your ads to a high ranking site,,,