BiggerPockets

I have been doing a lot of marketing these days, going to all the top real estate sites and I have come to realize that there are way too many people trying to sell something there than there are people looking to buy something. The question is, how do you locate your target market. This is the million dollar question. There is no website for only new investors looking to buy homes. The fact is that competition to sell is at an all time high. Here is my advice: You need to gain trust first in order to be a successful sales person. I have sold over 70 investment homes this year and it was not because I have all the answers. Make friends first, the rest will fall into place.

Curt,

GREAT POINT! With the advancement of boot comps, seminars, webinars, etc. everyone has access to so many things they generally don't know where to start.

Hopefully, they eventually find me!

Joey

We have been using Google Adwords to find targeted buyers and it seems to work quite well.

I've heard and read that Google Adwords can get expensive. I'm a new investor. Does it make sense for me, or new investor like myself, to sign up for Adwords?

What about using search-engine optimization? If you design you're site right, you may be able to get your site near the top of Google without Adwords. Has anyone does this with any success?

Google Adwords is great. I can be expensive but if you do it right, it won't be. let me explain...

One of the main criteria Google is looking for when ranking your in S.E. and in Google Adwords is RELEVANCY.

If your website/landing page is not relevant to what the searcher is looking for, your rankings will fall and PPC costs increase.

Also, Adwords doesn't have to be expansive if you:
1. follow your campaigns
2. optimize them to be relevant
3. optimize your landing pages
4. target the keywords with 'exact terms'
5. figure out your ROI.

These are just a few items you need to watch. Let's look at #5. This is just for the sake of argument but If you end up getting a client at a rate of 1 client per 100 clicks and you make $5,000 on a house (small profit), you can pay $30 per click and still make a profit.

The great thing about real estate is that the profit margin is huge. You can make tens of thousands of dollars one one deal.

Good luck and let me know if you need any help.

Peter

Aside from Google AdWords, it may help to look through various classifieds. They are popping up all over the place nowadays and while it may take a little time, you may be able to find some great leads through them.

For what it's worth, I also agree with the previous comments; developing a relationship with your clients will definitely boost your probability of success.

Always start with a relationship....much more effective. The digitizing of the world as we know it should not be a reason or bate to dehumanize commerce of any type, if anything it should enhance it.
As far as adwords, and PPC campaigns in general, are a great way to not only target the right crowd but to test different segments of our markets, in this case and as per our topic, Real Estate. I've had profitable results with PPC in general and yes, adwords in particular....but that shouldnt come as a surprise to anyone, being that Google owns 70% of the search market.....take care!

Curt I would say that 90 percent of my business comes from relationship and repeat customers and them telling someone else about how I conduct my business.

If you have been following the MADOFF SCANDAL they said that there was only an elite group that was allowed in to invest with MADOOFF. But, how that elite group was established was through the wealthy telling his wealthy friend and that is how they got in. This is what the MAYOR or EX MAYOR of Fort Lee, NJ was saying that he was referred by his wealthy colleague and that is how he got in.

SO RELATIONSHIP IS THE KEY.

Don't forget to talk to people tell everyone you know what you're looking for. If you bought business cards use them you should not have 200-300 cards in your desk. Also search ads and post ads on the free sites and social networking sites there's no shortage of deals for buyers. Most investors don't sit in one spot so keep your name out there pick one day a week to look over your ad campaign.
P.S. Don't Forget to Talk to People!