BiggerPockets

I am wanting some feedback from people that use this form of marketing. I have been using post cards and greeting cards for most of my marketing. Post cards have dismal results but the numbers are consistent. I am hearing all sorts of numbers like upwards of 10% call back from the Yellow Letter.
Fulfillment is what I am interested. I know there is the DIY and some people outsource. I don't want to go back to my former fulfillment place. I also know there are places online that advertise this service. Kind of hard to put my hands on their throat if something goes wrong..HAHAHA.
What are your thoughts of a local print house? I provide the master copy, yellow pad and they run it off.

My grey pig letter is not doing well at all.
:mrgreen:

I can tell you from experiance that the yellow letter works. I does get a high responce but it also puts a lot of prospects on guard. Many people call wondering if you are a scammer.

We create our yellow letter in house but the are many services out there that create the for you.

Here are a few I found http://www.yellowletter.com/ or http://yellowletterscomplete.com/

I no longer send these letters because everyone teaches this and sellers are just flooded with them.

I still use a handwritten letter that is printed in house. The letter is specific. It addresses why we are mailing them. It talks about the problem and our solution. We have had a very good response rate.

I target Linden, Rahway,and Elizabeth those are 3 of my favorite towns.

Good to connect with a fellow NJ investor!

From my experience, yellow letter pulls a lot of "Thank you for sending me this but the house is not for sale" leads. I tried putting "If you don't respond I 'll assume the property is not for sale" - had the same results.
Sending postcards will get you results and cost less. But it's worth trying both.

Well so far I have one deal tied up from my mailings. The second round got me a less call backs but some good prospects that I will be following up on. My third will be going out early next month.

I would follow up with your original plan. The reason you may not have got many call backs is because of the holiday season and people don't have the time.

Lafi,

I think I am going to stick with the Greeting Card. The other reason I am going to is that I have to disclose that I am a Realtor with Brokerage name in letter. I have more room to write in a greeting card than I do with the Yellow Letter. Plus the response I got was very dismal.

Brian,

I do use Send Out Cards. I just clicked on the link and it worked for me.