NEW: BP Podcast 66: Flips, Apartments, & Protecting Yourself From Professional Tenants with Michael Blank

Hide this

From the BiggerPockets Blog

 BiggerPockets Blog »

Jump to Forum View All

Click a category below to view different forum categories.

BiggerPockets

General Info

BiggerPockets Q&A, Site Questions, & Announcements

1511 topics, 14387 posts — Last Post 04/18/14, 01:08PM

BiggerPockets Exclusive PRO Area

117 topics, 839 posts — Last Post 04/18/14, 05:47AM

New Member Introductions

10879 topics, 85535 posts — Last Post 04/18/14, 01:10PM

Real Estate Success Stories

394 topics, 6132 posts — Last Post 04/18/14, 01:18PM

General Real Estate

General Real Estate

Buying & Selling Real Estate

5932 topics, 46749 posts — Last Post 04/18/14, 01:22PM

Renters

643 topics, 5820 posts — Last Post 04/18/14, 08:38AM

Get Foreclosure Help - Help Stop Foreclosure Forum

316 topics, 2557 posts — Last Post 04/16/14, 03:58AM

Home Owner Association (HOA) Issues & Problems Forum

237 topics, 1609 posts — Last Post 04/17/14, 08:53AM

Do it Yourself

654 topics, 6263 posts — Last Post 04/18/14, 10:24AM

Reviews & Feedback

Real Estate Deal Analysis and Advice

3671 topics, 29434 posts — Last Post 04/18/14, 12:50PM

Real Estate Guru, Book & Course Reviews and Discussions

1132 topics, 11551 posts — Last Post 04/18/14, 10:12AM

Ask About A Real Estate Company

740 topics, 7318 posts — Last Post 04/18/14, 11:52AM

Real Estate Investing

Real Estate Strategies

Wholesaling

5597 topics, 43708 posts — Last Post 04/18/14, 12:50PM

Rehabbing and House Flipping

3329 topics, 30967 posts — Last Post 04/18/14, 01:42PM

Real Estate Development & New Home Construction

552 topics, 4681 posts — Last Post 04/18/14, 01:34PM

Innovative Strategies

703 topics, 6027 posts — Last Post 04/18/14, 08:48AM

Tax Liens, Notes, Paper, & Cash Flows Discussion

866 topics, 6670 posts — Last Post 04/18/14, 01:41PM

Rent to Own a.k.a. Lease Purchase, Lease Options

692 topics, 4873 posts — Last Post 04/18/14, 01:42PM

1031 Exchanges

143 topics, 1054 posts — Last Post 04/18/14, 08:41AM

Foreclosure Investing

General Foreclosure & Pre-Foreclosure Forums

1687 topics, 11286 posts — Last Post 04/18/14, 01:32PM

HUD, VA, and Tax Sales

414 topics, 3089 posts — Last Post 04/18/14, 12:05PM

REOs

1214 topics, 10570 posts — Last Post 04/17/14, 02:28PM

Short Sales

1534 topics, 13120 posts — Last Post 04/17/14, 04:44PM

Landlord & Tenant Forums

Landlord & Rental Property Questions

7197 topics, 70687 posts — Last Post 04/18/14, 01:23PM

Mobile Homes & Mobile Home Park Investing

638 topics, 5139 posts — Last Post 04/18/14, 06:11AM

Investor Basics

Starting Out

7696 topics, 60408 posts — Last Post 04/18/14, 01:26PM

Investor Psychology

430 topics, 6098 posts — Last Post 04/18/14, 10:35AM

General Real Estate Investing

4713 topics, 37169 posts — Last Post 04/18/14, 01:44PM

Real Estate Investor Marketing

1730 topics, 14092 posts — Last Post 04/18/14, 01:03PM

Commercial Real Estate

Commercial Real Estate Investing Forum

1409 topics, 8983 posts — Last Post 04/17/14, 06:13PM

Multi-Family and Apartment Investing

1106 topics, 9206 posts — Last Post 04/18/14, 01:28PM

The Business of Real Estate

Real Estate Technology and the Internet

Real Estate Technology, Social Media & Blogging

638 topics, 4884 posts — Last Post 04/17/14, 02:08PM

Business Basics

Goals, Business Plans & Entities

831 topics, 7561 posts — Last Post 04/18/14, 12:21PM

Real Estate Finance & Legal

Financial, Tax, and Legal

Tax, Legal Issues, Contracts, Self-Directed IRA

2784 topics, 19998 posts — Last Post 04/18/14, 08:30AM

Property Insurance

309 topics, 2045 posts — Last Post 04/17/14, 07:41PM

Personal Finance Discussion

328 topics, 2730 posts — Last Post 04/17/14, 04:56PM

Loans, Mortgages, Credit Lines

Private & Conventional Lending Discussion

2832 topics, 19688 posts — Last Post 04/18/14, 01:10PM

Creative Real Estate Financing

1208 topics, 8764 posts — Last Post 04/18/14, 11:02AM

Crowdfunding Real Estate

35 topics, 460 posts — Last Post 04/18/14, 12:02PM

Real Estate Professionals

Real Estate Professionals

Real Estate Agents

1208 topics, 7976 posts — Last Post 04/18/14, 01:31PM

Bankers, Lenders, and Mortgage Brokers

441 topics, 1922 posts — Last Post 04/18/14, 09:39AM

Contractors

267 topics, 1676 posts — Last Post 04/18/14, 07:43AM

Local Real Estate

Local Real Estate

Local Real Estate Networking & Recommendations

1986 topics, 11599 posts — Last Post 04/18/14, 08:46AM

Americans & International Real Estate

161 topics, 566 posts — Last Post 04/14/14, 11:19AM

Foreigners Buying in the USA

62 topics, 409 posts — Last Post 04/10/14, 06:27AM

Canadian Real Estate

64 topics, 428 posts — Last Post 04/18/14, 04:22AM

Marketplace

Real Estate Marketplace

Real Estate Marketplace

15011 topics, 53933 posts — Last Post 04/18/14, 01:40PM

Real Estate Events and Happenings

163 topics, 2492 posts — Last Post 04/18/14, 01:23PM

Off-Topic

Off Topic

Off-Topic

2904 topics, 32406 posts — Last Post 04/18/14, 12:08PM

Housing News & Real Estate Market

914 topics, 8351 posts — Last Post 04/17/14, 08:41AM

BiggerPockets Real Estate Investing Summit

97 topics, 1751 posts — Last Post 04/10/14, 02:27PM

BiggerPockets Resources

Forums » Real Estate Investor Marketing » Direct Mail- How Important is it to Answer Calls Live?

Direct Mail- How Important is it to Answer Calls Live?

6 posts by 6 users

Signup

· Orange, California


I've been doing direct mail marketing, using a 800 number that gets transferred to my cell phone. I currently work full time, so it is difficult to answer calls live. I do have caller ID so I get these peoples phone numbers even if they don't leave a message.

I've noticed a lot of people call and don't leave a message. Should I call these people back? Or should I assume they aren't that interested if they didn't leave a message. (I've heard people argue both opinions.)

At first I did answer every call. Just about every call was a time waster, or angry person trying to take out their frustrations on me. Especially the people who didn't leave messages. I would LOVE to just return calls of those who leave messages, but that may just be the lazy approach.

Anyway, those who do direct mail, please let me know your opinion on this topic.



Real Estate Investor · Methuen, Massachusetts


I try to answer as many calls as I can, especially the calls that come up blocked. When I can't pick up for the others, I always call them back at either lunch or after work. I would highly recommend that you return every call whether they left a message or not. Just because these people didn't leave a message doesn't mean they are not interested in selling. I actually do the same when calling a company. If I can't get in touch with someone live, I'll just call the next company on the list. The person that answers usually gets my business.

Also, I've never used an 800 number but I've heard that a local number yields a better response rate. People feel like it's not as much a piece of solicitation when they see a zip code/number that is local.


Small_js2homesllc_newJustin Silverio, JS2 Homes LLC
E-Mail: [email protected]
Telephone: 978-295-9850
Website: http://www.js2homes.com
Follow My Blog: http://www.TheBostonInvestor.com


Real Estate Investor · Santa Monica, California


Really depends on how much mail you are sending and how badly you need the deals. I remember Michael Quarles saying that he never calls people back unless they leave a message because he has so much mail going out that he only wants to talk to the people that are extremely motivated and the extremely motivated people generally leave messages.

Personally I call everyone back because its hard to find deals and there are motivated people that dont leave messages.

I second the fact that a local number will do better for you than an 800 number.



Residential Real Estate Broker · Las Vegas, Nevada


Answering the leads live is crucial in my opinion.

If you can't I would still call back and say I missed a call from this number earlier, etc. You are paying to make the phone ring. Take advantage of every lead you can. My 2 cents.


Small_rothwell_gornt_logo_smallRobert Adams, The Adams Team at Rothwell Gornt Co.
E-Mail: [email protected]
Telephone: 702-349-9175
Website: http://www.LVrealestateHELP.com
MA Contact info: 508-250-0345, [email protected] http://www.MArealestateHELP.com


Bird-dogger · Phoenix, Arizona


@Lauren Hardy

In my humble opinion, I think a better question to ask is - "How do I answer every call, and make sure I'm not wasting time with 'tire-kickers'".

The very first rule you should set for yourself is "Every call get's answered by a live voice". Notice I didn't say your voice. You are experiencing a good problem. It's good that the phone is ringing. Bad because you didn't anticipate the work and time lost sorting out the rif raf.

That said, I agree with the others. The 800 number has no use anymore. Originally it was intended to keep incoming calls from the customer free. In this day and age, I don't know a single person who chooses not to make a call because it's long distance. Especially with voip.

Yours is a problem of qualifying. That takes effort, and expertise. But there are ways you can solve this. First off I would consider hiring a VA to answer the phone. This isn't always the best answer, but there are times when it's appropriate. You want this person to be able to qualify the lead, perhaps they have a script, or an informal survey they give in order to know how to handle the call. What you want to know is that every call that comes to your cell phone is a qualified lead. Using a VA is a smart way of getting that done.

Or you could consider other ways of qualifying leads. Instead of making the call to action a phone call, why not send them to a landing page on your website. Off the top of my head I'm thinking the landing page could be a small questionnaire or a contact me webform that, once submitted, will connect both you and the user by phone.

That one gets a little more complicated, but it is very doable, and not nearly as expensive as you might think.

In summary. Yes every call absolutely needs to be answered. You just need to create a reliable system for qualifying these calls before they ring through.



Real Estate Investor · Audubon, Pennsylvania


Originally posted by Barry Hammond:
... The 800 number has no use anymore. Originally it was intended to keep incoming calls from the customer free. In this day and age, I don't know a single person who chooses not to make a call because it's long distance. Especially with voip.

...

There is one use still that remains - caller ID of blocked incoming numbers.

If it's not being used for that purpose, then the local number is probably a better idea.


Steve Babiak, Redeeming Properties, LLC
Telephone: 6109082183
...




Sign up