BiggerPockets

How do make Yellow letters for yellow letter marketing or are there companies that do it for you? Do I have to deliver them my self or just mail them?

I have been personally researching this topic recently, and there are companies out there who only do yellow letters and some who can provide it. With these firms, both options of who actually drops off the letters are available, and you can customize it. Relatively cheap. yellowletterscomplete.com, yellowletters.com. Good Luck

I was using the yellow letter marketing technique in 2007 and I was getting a very good response....then all of a sudden...nothing....went 4 months with no response.....

My question is....Does the yellow letter still work for you guys?

Kevin, one thing you can try with the yellow letters is coupling this idea with handwriting. Some firms do it, and there's also a high response rate associated with them.

Marcel what are you saying in your letters. I have been doing some research and alot of letters that I am coming across are short and sweet. Something like

Dear Seller,

I would like to purchase your home at Money In My Pocket, Atlanta Ga 30000 for cash. If you are intersted in selling please contact me at brokeinvester@ineedmoneynow.com or 678 CASH NOW.

I Need Money Now

I really haven't seen anything different. I am going to be mailing out some yellow letters later this week. Any insight you might have that will help to generate a better a response is really needed here.

zdnj01

I will definately post my response rate. Rt now I am all over the place as for who I plan on targeting. I am looking into absentee owners, out of state absentee owners, probates???, evictions, and code violations.

Probates I really haven't figured that out yet however I am definately going to give them a try.

You can "test" the yellow letter, but personally a nicely laid out business letter is better.
It is important what you say and how you say it: also something that draws the recipient attention on the envelope is important.

You have to strike a chord with them - if you are sending letters to people in preforeclosure, be understnading of their situation, without patronizing. Tell them what they need to hear: that you can help them out of a situation, avoid foreclosure, that they can stay in their house until you settle with the bank, that you can help them with moving expenses, etc.

My response rate has always been very good (5% or more), but I always put myself in the recipient shoes and I never used yellow letters.

Home made yellow letters are still working for us... We use them to market for probate and FSBO. We use Microsoft Word Mail Merge with a handwritten font (red ink to be exact) we print them out on yellow paper with no lines. Here's the catch the envelope itself is handwritten on which I feel makes it look personalized and I feel that people receiving them will open them rather then toss them out since they look personalized. Remember the key is to have them open the piece of letter and read it, this should trigger some calls back to you.

I have the ULTIMATE yellow letter system. I am willing to post it up on a link here, but I gotta get permission from Josh. It is a hosted on a page with an opt in after it, so I dont wanna get in trouble. It is our primary source of marketing and we mass produce them and hand deliver them. Less than 1 dollar per unit, and we get an 8% response within the first week! I came up with this years ago, and I know there are other versions out there, but I think mine has a different twist. If BP management sees this post, give me the thumbs up and I will post the link. The video is about 45 minutes, but it shows you EVERTYHING!

Thanks guys this is great information.