Looking to Advertise Real Estate Effectively? Stop Being Like Everyone Else. Be Different!
Author: Joshua Dorkin • URL: http://www.biggerpockets.com/April 16th, 2007 •
Doesn’t it seem like every realtor has the same website design, the same blog content, the same business cards . . . basically, the same everything?
Doesn’t it seem like all the real estate investors are spinning their wheels with the same marketing, same bandit signs, etc . . . ?
You get the point!
Do You Want to Stand Out from the Crowd?
BE DIFFERENT!
Make A Statement
BE BOLD
See how effective Denver Water is with their advertising? Would you forget a sign like the ones above? Not likely!
Start to think outside the box and stop trying to sell youself so much. Sell an idea . . . sell a reality . . . sell a lifestyle! Then and only then can you truly say you’re trying to differentiate yourself from the rest of the pack!
(Thanks to David Airey for the cool images)
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Joshua Dorkin
Charles Feldman
Ted Karsch.
Richard Warren
I couldn’t agree with you more! I recently wrote a similar post titled Advertising & Marketing…Dare To Be Different!
Thanks for the comment. Nice blog, BTW - I added you to my reader.
Thanks you for putting in words what I’ve been thinking for months! It’s amazing that in a profession where we try so hard to be unique, there are so many that are basically clones of each other. I used to love going to realtor.com and clicking on Realtor websites to see how many had the same template. It’s very sad.
Shaun - It is my pleasure. I’m not one to hold back. Break from the pack mentality and you’ll surely stand out.
Hey Josh,
Thanks for the linkback. I’m glad you found something of use over on my design blog!
Ciao for now,
David
It’s amazing how simple ideas can pack the most punch, like the one from Denver Water here — definitely unforgettable.
Such a nice blog ..