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16 Apr
Author: Joshua Dorkin • URL: http://www.biggerpockets.com/
as Commentary, Entrepreneurship
Doesn’t it seem like every realtor has the same website design, the same blog content, the same business cards . . . basically, the same everything?
Doesn’t it seem like all the real estate investors are spinning their wheels with the same marketing, same bandit signs, etc . . . ?
You get the point!

BE BOLD
See how effective Denver Water is with their advertising? Would you forget a sign like the ones above? Not likely!
Start to think outside the box and stop trying to sell youself so much. Sell an idea . . . sell a reality . . . sell a lifestyle! Then and only then can you truly say you’re trying to differentiate yourself from the rest of the pack!
(Thanks to David Airey for the cool images)

7 Responses
Comments
Ladin Ventures
April 16th, 2007 at 1:48 pm
1I couldn’t agree with you more! I recently wrote a similar post titled Advertising & Marketing…Dare To Be Different!
Joshua Dorkin
April 16th, 2007 at 2:05 pm
2Thanks for the comment. Nice blog, BTW - I added you to my reader.
shaun mclane
April 16th, 2007 at 6:55 pm
3Thanks you for putting in words what I’ve been thinking for months! It’s amazing that in a profession where we try so hard to be unique, there are so many that are basically clones of each other. I used to love going to realtor.com and clicking on Realtor websites to see how many had the same template. It’s very sad.
Joshua Dorkin
April 16th, 2007 at 10:19 pm
4Shaun - It is my pleasure. I’m not one to hold back. Break from the pack mentality and you’ll surely stand out.
David Airey :: Creative Design ::
April 17th, 2007 at 12:04 am
5Hey Josh,
Thanks for the linkback. I’m glad you found something of use over on my design blog!
Ciao for now,
David
jane
April 24th, 2007 at 5:57 pm
6It’s amazing how simple ideas can pack the most punch, like the one from Denver Water here — definitely unforgettable.
Naren
February 22nd, 2008 at 3:29 am
7Such a nice blog ..
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