Trying to attract potential buyers for your investment property? Especially in a struggling market, you should do everything you can to set your home apart from all the rest. Consider these most-wanted features:

Upgrades – Anything that has been recently updated, whether it’s the flooring, landscaping or appliances, will add value to the home while adding interest from buyers.

Finished basements – Basements are attractive to homebuyers because of all the potential they offer, as they can be utilized for storage, or as an entertaining or living space.

Fireplaces – No longer used only as sources of heat, fireplaces create a cozy, inviting atmosphere that turns a house into a home.

Master bathrooms – The concept of a master suite with an attached bathroom is an intriguing one to buyers that are looking for a private retreat to escape to. Many buyers today say a master suite makes or breaks their decision.

Figure out what the best features in your property are, and then do everything you can to play up those features in your advertising. For example, are there an abundance of closets? Then you’ll want to highlight convenient storage space. If the home is situated in a great location, describe the area and list some nearby restaurants and attractions that potential buyers might be interested in checking out.

Advertising is a crucial aspect of selling a home. Either by yourself or with the help of a FSBO company, create an effective advertising package that combines professional photos with a catchy, well-written description. This combination will highlight your home’s strengths and will entice buyers into taking a closer look.

I’ve always thought that photos can make or break a property listing. Now, with the added option of virtual tours, which is becoming increasingly popular, buyers can benefit from an even more detailed look at your home and the selling points that set it apart.