Comments on: Real Estate Mail Marketing: Pull the Right Strings

By: black hat world's rocks

black hat world's rocks — Wed, 15 Oct 2008 23:40:35 +0000

Some people scoff nowadays, but I’m a believer. I had a thought awhile back that if everybody starts emailing, an actual snail mail would appear radical.

By: Real Estate Resource

Real Estate Resource — Mon, 16 Jun 2008 07:58:10 +0000

I agree to you Steven. Even if we’re a teacher it doesn’t mean that we cannot learn from a student and it doesn’t mean that we are more knowledgeable than them. There are things that someone didn’t know however someone else does and vice versa.

You got a nice post Jim, surely we also learned from it.

-Jan

By: Real estate postcards

Real estate postcards — Mon, 24 Mar 2008 20:54:57 +0000

Being a real estate is a whole lot of responsibility! The biggest factor buys and sellers ranked highest when choosing a realtor is trust and reputation. Direct-mail marketing AKA postcard marketing is one to one so its personal and a great way to build trust with your prospect, but dont forget its all about consistency like any other Fon of advertising it takes repitition to gain trust and build rapport.

Regards,

Anthony Vito Brunetti

By: The Odysseus Medal competition — Voting for the People’s Choice Award is open | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments

Sun, 02 Mar 2008 19:10:40 +0000

[...] Club Wants to Be Your Search Engine Optimization Company – Should You Let It?Jim Watkins, Real Estate Mail Marketing: Pull the Right StringsJim Kimmons, Why Your Website Isn’t Bringing You ClientsMilton B. Yates, Every Short Sale [...]

By: Steve Burns

Steve Burns — Sat, 01 Mar 2008 04:59:19 +0000

I found a very good marketing system that I wanted you to see.
http://cftreasures.wordpress.com/2008/02/29/its-leap-day-take-a-leap-into-a-lot-more-cash-flow/

By: Jeff Brown

Jeff Brown — Thu, 28 Feb 2008 04:16:32 +0000

So many agents dismiss mailing of any kind. For 20 years it was the backbone of my operation. Often folks responding to a letter would tell me it was my irreverent humor that got them to pick up the phone.

Good stuff — thanks.

By: Jim Watkins

Jim Watkins — Wed, 27 Feb 2008 02:18:55 +0000

I made a rule for myself with foreclosure letters…
If a new letter fails to yield a response, I will try it again.
If it fails twice… I won’t risk a 3rd strike and I come up with a new letter.
3 months is a long time n the foreclosure world but 2 tries is worth the effort. Like they say… “All it takes is one.”

By: Gainesville Real Estate

Gainesville Real Estate — Tue, 26 Feb 2008 16:12:24 +0000

Sometimes you just have to dare to be dorky. I shutter every timne someone ask me to right the word free in all caps (I’m a graphic designer), but the truth is, it does stand out better in all caps as cliche as it is, so I don’t tell people not to do it.

As marketers we have to remember, we’re not marketing to ourselves, we’re marketing to other people. I’m fairly young, so I always try to imagine what my parents or in-laws would think is cool. It’s rarely ever something I would think is cool. But baby boomers are often my target, they’re the ones with the money and they often times respond to cheesy, cliche stuff.

By: Anonymous

Anonymous — Tue, 26 Feb 2008 13:52:28 +0000

Some people scoff nowadays, but I’m a believer. I had a thought awhile back that if everybody starts emailing, an actual snail mail would appear radical.

By: Steven Boorstein

Steven Boorstein — Tue, 26 Feb 2008 04:10:33 +0000

Great article. It hits home the point that no matter how “experienced” we are in this business… we can all learn– even from beginning investors. The fact is, what works today may not work tomorrow AND what works today doesn’t mean that something else won’t work, too. For every professional letter we send that gets tossed, maybe that recipient will respond to a more down-to-earth letter that seems to come from a “small guy who can help them and won’t try to screw them like a professional might.” I think it all boils down to doing what fits your personality. After all, if what we didn’t wasn’t fun– most of us would be doing something else!

By: Mike Farmer

Mike Farmer — Tue, 26 Feb 2008 02:12:26 +0000

Some people scoff nowadays, but I’m a believer. I had a thought awhile back that if everybody starts emailing, an actual snail mail would appear radical.