Comments on: You Gotta Have a Big “Pair” to Use This Type of Direct Mail Letter

By: st george rentals

st george rentals — Thu, 14 Aug 2008 21:54:52 +0000

The grabber is like the attention getter term. In public speaking they teach to start off with something that is unique that will grab the people in the room to listen with their eyes.

All marketing is what it boils down to.

By: Jim Watkins

Jim Watkins — Thu, 19 Jun 2008 20:05:02 +0000

I like your idea.
A few years back I wanted find out exactly how many of my letters to pre-foreclosure owners were actually being opened. Not how many responded but, opened.
I had thought of sending out a personal check for $1.00. By sending a check, I would be able to track how many of them were cashed.
I talked to the owner of Foreclosure Listing Service about the idea and he said, “Would you cash a check for $1.00?”
I thought about it and knowing me… I wouldn’t because a $1.00 check would piss me off as I would be insulted (if I was in pre foreclosure and got a $1.00 check).

Now if I sent a check for $50… It might have compiled the stats that I wanted to see but, thats an expensive experiment.

I like your method better.

By: The Foreclosure Doctor

The Foreclosure Doctor — Wed, 18 Jun 2008 20:31:37 +0000

I’ve landed on your blog before. It always seems to have very valuable and interesting information for all your readers. Thanks for the good work.

Thanks.