Comments on: Online Real Estate Marketing: Making it Happen with PPC and SEO! http://www.biggerpockets.com/renewsblog/2008/12/11/online-real-estate-marketing/ Learn, Network, Invest Sat, 11 Feb 2012 23:51:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris | Easy SEO Bloghttp://www.biggerpockets.com/renewsblog/2008/12/11/online-real-estate-marketing/#comment-64674 Chris | Easy SEO Blog Wed, 25 Mar 2009 02:26:21 +0000 http://www.biggerpockets.com/renewsblog/?p=2736#comment-64674 I find that organic SEO based results and PPC efforts work extremely well in tandem. Ranking well for certain keywords can take time, and PPC can hasten up your traffic acquisition early in the process. As your organic traffic begins to pick up, you could then retard your spending for paid traffic.My 2 cents.<abbr><em>Chris | Easy SEO Blog’s last blog post: <a href="http://easyseoblog.com/search-engine-optimization/seo-copywriting" rel="nofollow">SEO Copywriting</a></em></abbr> I find that organic SEO based results and PPC efforts work extremely well in tandem. Ranking well for certain keywords can take time, and PPC can hasten up your traffic acquisition early in the process. As your organic traffic begins to pick up, you could then retard your spending for paid traffic.

My 2 cents.

Chris | Easy SEO Blog’s last blog post: SEO Copywriting

]]> By: Frankhttp://www.biggerpockets.com/renewsblog/2008/12/11/online-real-estate-marketing/#comment-63463 Frank Tue, 27 Jan 2009 17:20:48 +0000 http://www.biggerpockets.com/renewsblog/?p=2736#comment-63463 Excellent article and good information for SEO, PPc is also a great idea for SEO.<abbr><em>Frank’s last blog post: <a href="http://social-bookmarking.tumblr.com/post/71491658" rel="nofollow">Video</a></em></abbr> Excellent article and good information for SEO, PPc is also a great idea for SEO.

Frank’s last blog post: Video

]]> By: Kevin Schmidtchenhttp://www.biggerpockets.com/renewsblog/2008/12/11/online-real-estate-marketing/#comment-62774 Kevin Schmidtchen Mon, 22 Dec 2008 21:23:45 +0000 http://www.biggerpockets.com/renewsblog/?p=2736#comment-62774 PPC is a great start for anyone to get instant exposure. Pay attention though and set up a budget as this can go skyward quite quickly. The longer you are up in the search engines and the more your site changes and provides good content...you should show up in the organic search. This is where you ultimately want to be as consumers trust this (just like you trust it) more than the PPC ads. Also, people tend to always read left to right...many other theories as well.Good luck. PPC is a great start for anyone to get instant exposure. Pay attention though and set up a budget as this can go skyward quite quickly. The longer you are up in the search engines and the more your site changes and provides good content…you should show up in the organic search. This is where you ultimately want to be as consumers trust this (just like you trust it) more than the PPC ads. Also, people tend to always read left to right…many other theories as well.

Good luck.

]]> By: SeoSapienhttp://www.biggerpockets.com/renewsblog/2008/12/11/online-real-estate-marketing/#comment-62531 SeoSapien Mon, 15 Dec 2008 23:14:57 +0000 http://www.biggerpockets.com/renewsblog/?p=2736#comment-62531 PPC is just paid advertising, it will show immediate results but as soon as you stop paying the clicks will stop. SEO is a long term project and if it is done properly and geographically targeted it will provide a much better ROI in the long run. PPC is just paid advertising, it will show immediate results but as soon as you stop paying the clicks will stop.
SEO is a long term project and if it is done properly and geographically targeted it will provide a much better ROI in the long run.

]]> By: Peter Kolathttp://www.biggerpockets.com/renewsblog/2008/12/11/online-real-estate-marketing/#comment-62437 Peter Kolat Sat, 13 Dec 2008 19:16:15 +0000 http://www.biggerpockets.com/renewsblog/?p=2736#comment-62437 PPC can be used as a long term strategy. I've seen people who use PPC for years to drive traffic, generate leads, and sell different stuff related to their industry.If your campaigns make you money and you bring in profit, why change it, right?Either way, I think real estate investors should know SEO so they can rank higher in the search engines.Remember, PPC and SEO are two different animals.Peter PPC can be used as a long term strategy. I’ve seen people who use PPC for years to drive traffic, generate leads, and sell different stuff related to their industry.

If your campaigns make you money and you bring in profit, why change it, right?

Either way, I think real estate investors should know SEO so they can rank higher in the search engines.

Remember, PPC and SEO are two different animals.

Peter

]]> By: Peter Kolathttp://www.biggerpockets.com/renewsblog/2008/12/11/online-real-estate-marketing/#comment-62375 Peter Kolat Fri, 12 Dec 2008 03:16:31 +0000 http://www.biggerpockets.com/renewsblog/?p=2736#comment-62375 Right on Rick. You always want to keep track of what you are doing. In short:test, test, test. One important factor I didn't mention in the article is the power of split testing.That one factor can mean the difference between a winning/profitable campaign and one that fails miserable.Peter Right on Rick. You always want to keep track of what you are doing. In short:

test, test, test. One important factor I didn’t mention in the article is the power of split testing.

That one factor can mean the difference between a winning/profitable campaign and one that fails miserable.

Peter

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