Comments on: Buying Your Home Like an Investor (part tres)

By: FSBO Jane

FSBO Jane — Mon, 22 Dec 2008 21:38:17 +0000

Very creative marketing, Jason! One question I'd have as a homeowner is about where you say you'll make an offer within 24 hours. If you're sending this to a lot of people, you can't make an offer to all of them within 24 hours---at least not if you're wanting a property as a primary residence. Is your angle that the customer doesn't know you're sending it to a lot of people? Because the format seems obvious that it's a mass mailing... just my initial thoughts. FSBO Jane’s last blog post: Virtual Tours Matter!

By: Beyond Furniture

Beyond Furniture — Thu, 18 Dec 2008 09:15:27 +0000

I think we will all be interested in the results of the mailing.

By: Another Investor

Another Investor — Wed, 17 Dec 2008 23:06:48 +0000

The letter is being sent to absentee owners and is directed at owners of rental properties. Therefore, your audience is investors, successful or not.

I think we will all be interested in the results of the mailing. Let us know if it generates a lot of leads and if you find that close-in dream home.

By: Jason Hanson

Jason Hanson — Wed, 17 Dec 2008 21:52:18 +0000

Alright. Good comments, however you’re thinking in the wrong mindset. One of my early mentors always told me to remember that “I am not my customer”. Right now, you’re thinking like an investor and not a motivated homeowner.
I get mail all the time from investors who want to do sub-2 and lease options with my properties. Would I ever do that? No way, because I’m an investor. But, I do sub-2’s all the time with homeowners.
Also, today I met with a homeowner about a property. Told him I was an investor, showed him all my testimonials and explained that I would be using it as a primary residence. He told me that he was actually even more happy that I wanted to live there because he felt confident I would take care of the place (I pitched a lease option to him).
Anyway, remember to always put yourself in the position of the motivated homeowner when creating a mailing piece and not thinking like an invesor.

By: Raleigh Real Estate

Raleigh Real Estate — Wed, 17 Dec 2008 20:33:36 +0000

The letter looks good, but do you really think that it’s believable? If I was on the receiving end of that letter, I would still have my suspicions as to your “real” intentions. That being said, how would you address this?

By: Another Investor

Another Investor — Wed, 17 Dec 2008 18:35:24 +0000

As an absentee investor, I receive a few of these marketing pieces every week. Occasionally I will look at one that looks especially creative, but generally they just go in the recycling bin. I think most investors know they will get a better price selling the old fashioned way than by dealing with an unsolicited investor offer.

For some reason, this piece comes across as dishonest, which it is NOT. I think a lot of people will think you are not telling the truth about occupying the house and you are just trying to play on their emotions.

Finally, I would change the statement from “if you are not 100 percent comfortable….then I don’t want to work with you” to “…then I don’t want you to work with me.” It sounds more friendly and solicitous than the original statement.

That’s just my $0.02 as an absentee investor. You do this everyday, so you know better whether this piece will produce the desired result. Good luck with the move!