Comments on: Real Estate List Building Secrets – How to capture emails and build your real estate list automatically- Part 1

By: mark

mark — Fri, 20 Feb 2009 15:27:12 +0000

If you are not allowed to send emails without the recipients having opted in, how do you get the squeeze page to your target market? Do you post the squeeze page on different websites?

By: Peter Kolat

Peter Kolat — Wed, 28 Jan 2009 19:59:53 +0000

Thanks Arindam. I’m looking forward to hearing from you.

Peter Kolat

By: Arindam Mitra

Arindam Mitra — Wed, 28 Jan 2009 05:37:25 +0000

Yes Peter. You are right. We have to make sure that what we set apart as USP is what our target audience wants. It is always a tough job. I’m adding you in my contact list and will be looking for your help in future. Thanks. Have a nice day

Arindam Mitra’s last blog post: India’s Republic day – Let My Country Awake

By: Peter Kolat

Peter Kolat — Fri, 23 Jan 2009 15:08:10 +0000

I couldn’t agree with you more Toronto.

The trick is to pinpoint who your target audience is, I mean really figure out who there are and then figure out what exactly they are looking for. if you can give them the EXACT info they are looking for, you’re golden.

For instance, my Real Estate Black Book contains hundreds of real estate internet resources for real estate investor and agents. I give that book away for free to anyone who signs up to my list. Guess what, that’s what investors who are on the internet look for. They want to stop wasting their time looking for resources and info.

In fact, I had many people email me that the Real estate Black Book is pretty much the only PDF that’s on their desktop and to this day, year later, they are still referring to it.

Results: My squeeze page converts upwards to 62%.

If you have any questions, don’t hesitate to add me as a colleague here on BiggerPockets and PM here. I’ll be more than happy to help.

Peter Kolat

By: Condominiums Toronto

Condominiums Toronto — Fri, 23 Jan 2009 08:38:31 +0000

One of the keys to building a list is having that killer opt-in incentive that will get people to stop whatever they are doing and sign up for your list. You really want to put in as much solid information in this free report so your subscribers will be interested in buying your paid products in the future.

By: Peter Kolat

Peter Kolat — Thu, 22 Jan 2009 22:02:04 +0000

Good point. Creating your USP and benefits are extremely important when creating your squeeze page or any product for that matter. Thanks for bringing it up. I’ll be explaining the benefits in my next post.

Peter Kolat
Founder of Realestateblackbook.com

By: Arindam Mitra

Arindam Mitra — Thu, 22 Jan 2009 17:43:09 +0000

Good informative post indeed. Before optimizing a page for improving conversion page, what I always decide and set apart first is the unique selling point (USP) of your product and services. You can have a look here. What do you say?