Stop Paying Useless SEO Companies to Promote Your Website!

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A Look at SEO Blog Comments that Will Sink Your Company

Getting SPAM comments on your blog is certainly an annoying thing, particularly because of all of the filters on blogs these days, but more annoying, in my opinion, are the SEO companies who are doing their clients an injustice by posting crap comments in order to get some notice for them.

For example:

Click image to enlarge

For those of you who can’t see, the top comment reads:

i am totally against the rising price of lands. one should think with his heart that everyone needs land to live and it is gift of Jesus.

There is really no need to say any more. The comment is incoherent and has nothing to do with the post, titled “Latest Real Estate Market Data Showing a Whisper of a Bottom.”

The second comment, which is also incoherent drivel, reads:

real estate has become one of the business for the people and they are the main reason for rising the price of the land which is not at all good and totally a fraud way to earn.

While I understand that some people don’t fully understand that comments are supposed to make sense, or have something to do with the post they are writing about, what then makes it all the worse is that the commenter can’t follow directions either.

It clearly states above the submit button on our blog’s comment section: Note: Blog comments exist so readers can engage in conversation. We kindly ask that you use your real name instead of some keywords for your name. Not doing so may result in your comment being removed.

As you can clearly see from the image above, instead of using their name, or even a pseudonym, the commenter is using the KEYWORDS “Dillon real estate.” Considering that the website they were promoting has the URL ( http://www.dillonrealestatesale.com/ ), this is probably a wonderful thing, except for the fact that our blog is a NO FOLLOW blog, and again, since our instructions clearly indicate that we do not appreciate comments from these SEO commmenters.

So What . . . who cares?

Actually, I care, and so should the person paying the person posting the comments. After seeing comments like these, I usually do a quick IP location lookup to see where the commenter is writing from. As you can plainly see from the image to the right, this person is sharing his comments from the middle of the ocean. Odds are these people will post using fake IPs or their IP will derive from somewhere in southern Asia (India in particular).

In this case, our poster, whose name I’m guessing is Ravi (you can see that his email address is [email protected]), wasted his time, as we simply deleted his comments. That said, I’m guessing that he or his firm could care less anyway, as he is likely getting paid to promote the Dillon Real Estate website. Every day we remove comments like these, whose purpose is to promote one real estate website or another – every day!

Beware of Paid SEO Services!

While there are certainly some good companies doing SEO, the above example shows that there are many out there who are doing a disservice for their clients. Sadly, in most cases, the website owner will have little idea that they are getting taken, and even worse, they are likely paying an arm and a leg for this crap service. I’ve heard of some of these companies charging up to thousands of dollars a month to do SEO.

The key is to know what you’re getting into. Everyone wants their real estate or other website to do well in the rankings on the search engines, but before hiring an SEO firm, you better know what you’re getting into. Get references and follow up with them. See if the results match the price you’re paying. Learn what SEO is, and how these companies are going to optimize your site for you. Don’t get taken!

These Kinds of Comments Reflect Badly Upon You and Your Company

I don’t know who owns the website I mention above (doing a whois on the site revealed privacy shields), but I hope that they soon realize that whoever is promoting their site is simply wasting their money. In addition, do you really think that I’d want to do business with this person now?

By hiring seedy SEO companies or posting SPAMMY comments on other blogs yourself, you create an image for your website that is far from positive. In the short term you may get away with it, and frankly, you may see some benefit from it, as many people do not delete or filter comments regularly, but in the long term, you’re just ruining your brand.

Once you’re brand is tainted, that’s all folks!

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.