Comments on: There Ain’t No Party Like a Glow Stick Party To Make You Rich http://www.biggerpockets.com/renewsblog/2009/05/14/party-glow-stick-party-rich/ Learn, Network, Invest Tue, 24 Nov 2009 00:55:06 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: BawldGuy Talking http://www.biggerpockets.com/renewsblog/2009/05/14/party-glow-stick-party-rich/comment-page-1/#comment-65622 BawldGuy Talking Thu, 14 May 2009 17:26:13 +0000 http://www.biggerpockets.com/renewsblog/?p=5282#comment-65622 Jason -- Allow me a ringing endorsement. The last 20+ years I've used direct mail, much of the time in spite of the derision aimed my way by fellow brokers/agents. What I found almost immediately to be most successful was two crucial elements -- a very narrow target audience, and a highly detailed, content/info rich message. I hated the no-call list at first because it crowded the mailboxes of real estate owners everywhere. But soon enough, the traffic died down -- very few had a clue as to what would make the phone ring. My most successful effort was about a duplex located in a popular area, a 'mild fixer', offering seller financing, for 10% down. It reached just over 4% in responses. By the third day of calls I was yelling 'leave me alone!' at my own phone in the office. :) If readers follow your advice they should cut you in on a piece. :) <abbr><em>BawldGuy Talking’s last blog post: <a href="http://feedproxy.google.com/~r/BawldguyTalking/~3/B4mxUwB0_Ac/" rel="nofollow">You Own Free & Clear Land — It’s Not Selling — What To Do?</a></em></abbr> Jason — Allow me a ringing endorsement. The last 20+ years I’ve used direct mail, much of the time in spite of the derision aimed my way by fellow brokers/agents. What I found almost immediately to be most successful was two crucial elements — a very narrow target audience, and a highly detailed, content/info rich message.

I hated the no-call list at first because it crowded the mailboxes of real estate owners everywhere. But soon enough, the traffic died down — very few had a clue as to what would make the phone ring.

My most successful effort was about a duplex located in a popular area, a ‘mild fixer’, offering seller financing, for 10% down. It reached just over 4% in responses. By the third day of calls I was yelling ‘leave me alone!’ at my own phone in the office. :)

If readers follow your advice they should cut you in on a piece. :)

BawldGuy Talking’s last blog post: You Own Free & Clear Land — It’s Not Selling — What To Do?

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