September 2009

Real Estate Marketing

How To Find End Buyers For Your Real Estate Deals On The Internet In REAL TIME!

by Peter Kolat | September 12, 2009

find-buyers-on-internetThis past week, one of my new clients asked me the following:  “Peter, my entire business is focused on flipping houses, mostly to real estate investors.  To tell you the truth, I don’t see how the internet is going to help my business?”

Here’s my answer to him and to anyone else:

The internet is a goldmine for such a business.  Consider this . . . If you are a real estate wholesaler or flipper, then your main sources of end buyers are other investors including rehabbers.

Where could you find other investors and rehabers on the internet?

There are many sources for that, but today I would like to talk to you about one source, social media.  In fact, BiggerPockets is one website where you can find thousands of other real estate investors who are looking for what you have to offer.  Few other websites including Facebook and Twitter offer the same opportunities.

11 comments Read the full article →
Real Estate Marketing

Real Estate Marketing Strategy: It’s All About the ROI

by Molly Castelazo | September 11, 2009

How do you, as a real estate investor or Realtor, determine the “just right” amount of money to spend on marketing? Two ways: 1) Your marketing activities need to fit within your budget – you shouldn’t spend money you don’t really have; and 2) to optimize your spending on marketing, you should think in terms of the return your investment generates (your ROI).

0 comments Read the full article →
Commentary

Our World Has Rolled Over

by Tom Koziol | September 11, 2009

I realize I am not the only guy on this planet who reads the “news” as presented both in the newspapers and on the Internet. Even if I didn’t read the news, I’d get a good dose of what people are calling reality. That dose comes from the mix of clients our insurance agency serves. Lucky me…

Here are two sentences taken from two separate news stories:

“The coffers of the Federal Deposit Insurance Corp. have been so depleted by the epidemic of collapsing financial institutions that analysts warn it could sink into the red by the end of this year.” – AP

“Pending U.S. home sales rose more than expected in July to the highest level in more than two years as first-time buyers rushed to take advantage of a tax credit that expires this fall.” – AP

Is it me or are these two sentences sending conflicting messages. If it is me, I apologize upfront. However, I don’t think it is me.

Failure Ahead

According to published reports, so far this year, 81 banks have failed. Last year only 25 went down the toilet while in 2007, if you’re counting, only three went south. These same sources project hundreds of more banks are expected to fall. The primary reason given is due to souring loans for commercial real estate.

1 comment Read the full article →
Real Estate Marketing

How to Embed YouTube Videos in CraigsList

by Justin McClelland | September 10, 2009

I’ve come across what was once a road-block and have created a workaround. With creative thinking there is always, and I mean always, more than one way to skin a cat.

The issue:
CraigsList will not allow a user to embed a YouTube video. More specifically, CraigsList has a short list of acceptable HTML elements and the <embed> HTML element is not one of them. This means that you can’t “embed” any video in your CraigsList ad, thus a page visitor can’t watch video residing on your page.

Why this should matter to you:
If you are an investor and/or a Realtor, you can find great use for YouTube videos for property marketing.

Google reigns supreme as the most popular search engine, they have the greatest market-share of all search engines. In November of 2008, YouTube (a Google company) surpassed Yahoo in search engine market share to take the #2 spot and has extended its lead margin as of July 2009 (comScore). CraigsList is #7 worldwide in terms of english-language page views.

By implementing two heavy hitting websites such as YouTube and CraigsList together, you will greatly increase the marketing exposure of your business.

The Solution:
While you could just place a text hyperlink to your YouTube video on your CraigsList ad, this isn’t very effective. Web users respond more to imagery than to text. If you simply use a text hyperlink, chances are the end-user will skim over the link and never view the video.

74 comments Read the full article →
Real Estate Wholesaling

How to Close REO Wholesale Deals (Part 1 of 5)

by Stephani Davis | September 10, 2009

If you’re a wholesaler and have been considering jumping into the REO arena, you’ve probably already figured out that you’re not going to be able to assign your purchase contract to your end buyer like you would on a regular wholesale deal. Ninety-nine percent of the banks will include a “No-Assignment” clause in their contract which will prevent you from doing so.

REO Wholesales are Still Possible!

Because of the bank’s restriction on assigning contracts, many wholesalers are under the impression that there is no way to wholesale these deals at all. This is far from the truth, and while there may be a few more hoops to jump through when wholesaling REO properties, there are still several ways to get these deals to the closing table.

Over the next five weeks, I will be covering five different strategies that you can use to wholesale your REO deals and get around the bank’s “No- Assignment” clause.

Conducting a Simultaneous Closing

Today I will be talking about using a simultaneous closing, which is the way I have been closing my REO wholesale deals for the last two years.

16 comments Read the full article →
Real Estate Marketing

Strategies for Realtor Success in Today’s Marketplace

by Glenn Plantone | September 10, 2009

This past week, my Re/Max broker gave me an award congratulating me for having the 9th most sales in the region. In order to achieve this, I had to sell over a million dollars in real estate in each of the last two months. And I can tell you… you have to sell a lot of condos at $30,000 to sell over a million dollars in real estate. This got me thinking a little bit about what am I doing right. I asked myself, “What am I doing that has afforded me the ability to sell so much real estate in what some call the worst housing market in our nation’s history? What do I perhaps do differently than the average Realtor, that enables me to do a lot more business?

Thinking Like An Investor

The first thing I do, is that I think like an investor, not like a Realtor. I understand what the investor wants and I find it for him. Savvy investors in today’s market want good, new houses or condos at the lowest price possible, with the highest cash flow, and the greatest appreciation potential. More than ever, investors know what they want and they are able to make a good, fast decision about buying it provided you get them the necessary information in an expeditious manor. In today’s market you have to be ready to pull the trigger immediately if you see a good investment property. The key is to train both your investor clients and your owner occupants to be as aggressive as you need them to be in order to get the deal under contract and closed.

0 comments Read the full article →
Real Estate Investing

Why Appealing to People This Way Will Help You Close More Deals…

by Jason Hanson | September 9, 2009

Do you want to increase your closing percentage when you talk to sellers? Well, if so, pay attention because you’re about to learn the secret to one of the most important reasons people decide to buy and sell houses.

Let me start off with an example. This is a personal example, but it proves the point beautifully. My mother died of cancer and before her death we used Hospice. The other day I got a letter in the mail from Hospice asking for a donation to the program.

It was a brilliantly written letter which talked about a family with cancer and how Hospice had helped the mother of the family live out her last days in comfort. The letter pulled on the heart strings and touched on almost every emotion.

This was obviously the perfect letter to send to someone like me, being that I could emotionally relate. (No, I didn’t donate any money. I donate 10% of my income to other causes).

The big lesson…

So what’s the big lesson from this letter? If you want to close more deals and be more successful as a real estate investor you must appeal to people’s emotions. Human beings are not logical (especially one of the sexes, I’ll let you guess which one).

1 comment Read the full article →
Commentary

A “New World Order” May NOT Be Good For Real Estate Industry

by Charles Feldman | September 9, 2009

real estate bailout mortgageAn article out of the McClatchy Newspapers group caught my eye today…in particular some numbers that may not bode well for a robust real estate industry recovery any time soon.

Bailout and Regulation Nation

The article, about how a new financial world order has emerged out of the wreckage of the sub-prime mortgage fueled disaster that exploded one year ago this week, explains why it may take many years to climb back even half way up that economic ladder most of us fell down from last September.

3 comments Read the full article →
Real Estate Market

Big Institutions Mean (Mostly) Stable Rental Markets

by Brendan O'Brien | September 8, 2009

02c General Hospital - Entrance (E)Many landlords are attracted to markets with a large institutional presence because they offer stability. Hospitals, universities and government agencies rarely make major cuts in employment, and they very rarely close. That means your prospective tenants are not likely to leave.

This also used to be the case for military bases. Years ago, career soldiers could build very comfortable nest eggs by buying a home in every base where they were stationed, and keeping it when they were transferred. They would always be able to find other soldiers to rent their homes. That’s changed to some extent because of the number of base closings over the last couple of decades. However, the largest bases will remain active for many years.

Are these markets really stable?

Big institutions almost never make up more than half of the employment in any market, meaning those markets are still subject to other private industry employment losses and gains.

3 comments Read the full article →
Financing Real Estate

How to Generate Private Money: Steps 3 & 4 of 6

by Ryan Moeller | September 8, 2009

Finding financing is the biggest challenge for most investors. I previously wrote How to Generate Private Money, listing the 6 steps in brief. Over my next few posts I will break down each of these steps in detail; I will cover steps 3 & 4 today.

Step 3: Find a great deal, illustrate a win-win, the deal and the risk

Goal: Inform the potential investor about the deal, the risk and the opportunity

2 comments Read the full article →
Taxes

Don’t Pay Taxes on Your Capital Gains: 1031 Exchanges

by Kyle Koller | September 7, 2009

Most real estate investors understand the general concept of a 1031 exchange or, at the very least, have heard of it. Few, however, understand exactly what takes place within one of these exchanges and how powerful a tool it truly is. So let’s explore a subject that is close to everyone’s heart: not paying taxes on hard-earned money!

What’s in it for Uncle Sam?

IRS 1031 exchangeSo, why does the IRS Section 1031 like-kind tax-deferred exchange exist in the first place? After all, doesn’t the government relish every taxable opportunity? While the government is certainly not adverse to taxation, they also use the tax code as a tool, encouraging or discouraging certain acts they deem beneficial or detrimental to the economy. As it turns out, the private sector is pretty darn good at providing housing to society (a lot better than the government). As such, Uncle Sam provides various benefits to real property owners (mortgage interest deductions, real estate investment expense deductions, ability to depreciate, etc.).

0 comments Read the full article →
Real Estate Investing

Investment Property Nightmares: How to get rid of that smell!

by Winston Westbrook | September 7, 2009

I purchased my first investment property in Victorville, CA. It was an REO that looked ok on the outside but I had no idea what I was going to find inside. When I opened the door to take a look inside I couldn’t believe anyone could live in such conditions. The place looked and smelled like a garbage dump. I am not kidding, it literally looked like one. Roaches would cascade down doors I opened them up. I think they were upset that I disturbed their sleep, lol. The previous owners pets no doubt had full range of the house, but especially in this one particular front bedroom. The smell of urine was so bad you needed a gas mask. Even though the property was in need of many repairs it was still a great investment.

The Battle to Clean this Investment Property

I ended up purchasing the property and began to gut it out. I removed all the carpet and hauled out all the trash. The smell began to lighten up around the house but this front bedroom still had that awful smell. I thought that by taking the carpet and padding out it would of solved the problem, but I was dead wrong.

6 comments Read the full article →
Real Estate Market

A Tale of Two Real Estate Cities

by Richard Warren | September 7, 2009

It was the worst of times and it was even worse than that. A recent Case-Shiller housing report finally showed some hopeful signs recently. The report showed that housing prices for the second quarter of this year were up for the first time in three years for 18 of the 20 markets that were tracked. The two that were down? Detroit and Las Vegas.

The two markets were very much the same, yet so different. The same in that they are still showing price declines but the future outlook for each is like night and day.

0 comments Read the full article →
Social Media

Are You Wasting Time With Social Networking for Real Estate?

by J. Lamar Ferren | September 6, 2009

Social NetworkingThere are some Real Estate Investors & Entrepreneurs alike who are wasting their time with Social Networking.

What they’re doing is pointless, annoying, and it needs to stop.

Thousands and thousands of investors have caught onto Web 2.0 Social Networking/Social Media. But Why… What’s the Point?  Even people who have tried it, tend to fall off quickly…

I finally understand why…

You sign up for one of these social networking sites, you create a profile, try to make a bunch of friends… now what? Is that all to it? Are we competing to see who has the most friends or what?

It’s Not About Having The Most Friends

Some people don’t understand the power of Social Networking and they tend to write it off as a waste of time… or something for kids.

If you want to make the most out of your Social Networking, then follow the tips below.

15 comments Read the full article →
Real Estate Investing

Using Census Bureau Data for Real Estate Market Research

by Justin Pierce | September 6, 2009

Diversification is the key to any good investment strategy. Parochial and or dogmatic mindsets will certainly catch up to any entrepreneur and be the kiss of death to his enterprise. Most real estate investors are aware this fact yet many stubbornly cling to a small geographical area. Despite the advice given by the great Andrew Carnegie who said, “put all your eggs in one basket… and then watch that basket,” I just feel a little better knowing that the total value of my real estate portfolio is not dictated by the fortunes of one town.

Expand Your Base into Different Markets

I say that if you have more than just a couple investment properties, particularly if you are a buy and hold landlord, then you should really consider spreading out a little. No, don’t ever invest in a town or state in which you are not familiar. Do your homework before you lay your hard earned money down. I encourage investors to look first at their favorite vacation spot. The investor will likely be at least basically familiar with the location.

4 comments Read the full article →
Copyright © 2004-2012 BiggerPockets, Inc. All Rights Reserved.
BiggerPockets® is a registered trademark of BiggerPockets, Inc.