Commentary by Tom Koziol | September 11, 2009I realize I am not the only guy on this planet who reads the “news” as presented both in the newspapers and on the Internet. Even if I didn’t read the news, I’d get a good dose of what people are calling reality. That dose comes from the mix of clients our insurance agency serves. Lucky me…
Here are two sentences taken from two separate news stories:
“The coffers of the Federal Deposit Insurance Corp. have been so depleted by the epidemic of collapsing financial institutions that analysts warn it could sink into the red by the end of this year.” – AP
“Pending U.S. home sales rose more than expected in July to the highest level in more than two years as first-time buyers rushed to take advantage of a tax credit that expires this fall.” – AP
Is it me or are these two sentences sending conflicting messages. If it is me, I apologize upfront. However, I don’t think it is me.
Failure Ahead
According to published reports, so far this year, 81 banks have failed. Last year only 25 went down the toilet while in 2007, if you’re counting, only three went south. These same sources project hundreds of more banks are expected to fall. The primary reason given is due to souring loans for commercial real estate.
Read the full article → Real Estate Marketing by Justin McClelland | September 10, 2009
I’ve come across what was once a road-block and have created a workaround. With creative thinking there is always, and I mean always, more than one way to skin a cat.
The issue:
CraigsList will not allow a user to embed a YouTube video. More specifically, CraigsList has a short list of acceptable HTML elements and the <embed> HTML element is not one of them. This means that you can’t “embed” any video in your CraigsList ad, thus a page visitor can’t watch video residing on your page.
Why this should matter to you:
If you are an investor and/or a Realtor, you can find great use for YouTube videos for property marketing.
Google reigns supreme as the most popular search engine, they have the greatest market-share of all search engines. In November of 2008, YouTube (a Google company) surpassed Yahoo in search engine market share to take the #2 spot and has extended its lead margin as of July 2009 (comScore). CraigsList is #7 worldwide in terms of english-language page views.
By implementing two heavy hitting websites such as YouTube and CraigsList together, you will greatly increase the marketing exposure of your business.
The Solution:
While you could just place a text hyperlink to your YouTube video on your CraigsList ad, this isn’t very effective. Web users respond more to imagery than to text. If you simply use a text hyperlink, chances are the end-user will skim over the link and never view the video.
Read the full article →
Our World Has Rolled Over
by Tom Koziol | September 11, 2009I realize I am not the only guy on this planet who reads the “news” as presented both in the newspapers and on the Internet. Even if I didn’t read the news, I’d get a good dose of what people are calling reality. That dose comes from the mix of clients our insurance agency serves. Lucky me…
Here are two sentences taken from two separate news stories:
Is it me or are these two sentences sending conflicting messages. If it is me, I apologize upfront. However, I don’t think it is me.
Failure Ahead
According to published reports, so far this year, 81 banks have failed. Last year only 25 went down the toilet while in 2007, if you’re counting, only three went south. These same sources project hundreds of more banks are expected to fall. The primary reason given is due to souring loans for commercial real estate.