Learn How to be a Good Real Estate Agent: Gary Shlitz Goes Viral

by Joshua Dorkin on October 21, 2009

I received an email earlier today from someone who wanted to share a “clever marketing video” with me. I get many emails like this every week, and most of the links that are shared are simply a waste of my time. Expecting the worst, I followed the link and was in for a pleasant surprise — I was glued to the video from the start.

The video below is a perfect example of a viral video that is not only clever, but that also meets its purpose – to promote a product or service, the Harris Real Estate Group out of Vancouver.

So, without any more delay, I would like to present to you a man named Gary Shlitz, who will instruct you how to be a good real estate agent . . .

Meet Gary Shlitz



. . . by NOT being like Gary Shlitz!

Kudos to the guys behind this video – I’m a huge fan now!

What did you think?

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{ 11 comments… read them below or add one }

1 Nick Johnson October 21, 2009 at 6:54 pm

I thought it was kind of long, but nevertheless it was funny(dry humor) but very funny!
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2 Joshua Dorkin October 21, 2009 at 6:59 pm

I’ll agree that it was a bit long, but I couldn’t shut it off nonetheless!

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3 Stephani Davis October 21, 2009 at 10:00 pm

Hilarious!

I’m going to start implementing “Whisper Marketing” tomorrow. I’ll let you know how it works out. :)
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4 Jason Bentley October 21, 2009 at 10:43 pm

The ‘WM’ technique would probably work wonders at the next REBar Camp
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5 Justin McClelland October 22, 2009 at 12:34 am

This was highly entertaining, I loved it. The dry humor the background music, everything. If I was in Vancouver and needed a house, I’d give these guys a call for sure. Great marketing.
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6 Jon Klaus October 22, 2009 at 5:56 am

Not only is it entertaining and probably effective, this type of video is relatively cheap to produce and promote. I’m working on one for my IT business that has got me learning a lot. Scheduled for release on 11/6.

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7 Ted Harris October 22, 2009 at 10:05 am

That was HILARIOUS …. he’s the Napoleon Dynamite of Real Estate!

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8 Dave Sharp October 22, 2009 at 1:02 pm

Ted nailed it! He is definitely like Napoleon Dynamite. Great marketing.

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9 D'Arcy Harris October 22, 2009 at 3:44 pm

Thanks for posting our video! We’re very proud to be a part of it. We’re a group of real estate agents in Vancouver BC. We’ve been selling real estate for years, and thought this would be the best way to really get our name out there. Thanks for sharing!

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10 Joshua Dorkin October 22, 2009 at 4:04 pm

Looks like its working, D’Arcy! Nicely done.

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11 Mike Henderson October 25, 2009 at 2:08 pm

To freaking funny.

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